危机管理视角下突发事件舆情主题演化与治理分析  

Analysis on the Topic Evolution and Governance of Public Opinion in Emergencies from the Perspective of Crisis Management

作　　者：郭宇[1,2] 张传洋 张海涛 于文倩[1] Guo Yu;Zhang Chuanyang;Zhang Haitao;Yu Wenqian(School of Business and Management,Jilin University,Changchun 130022;The Information Resource Research Center,Jilin University,Changchun 130022)

机构地区：[1]吉林大学商学与管理学院,长春130022 [2]吉林大学信息资源研究中心,长春130022

出　　处：《图书情报工作》2022年第8期113-121,共9页Library and Information Service

基　　金：国家社会科学基金重大项目“总体国家安全观下重大突发事件的智能决策情报体系研究”(项目编号:20&ZD125)研究成果之一。

摘　　要：[目的/意义]引入危机管理要素研究突发事件网络舆情的主题演变规律,为精准的突发事件网络舆情处置与动态决策提供新思路。[方法/过程]以特定突发事件的事实文本数据为来源,利用隐含狄利克雷分布主题模型,构建动态主题演化模型,挖掘社交媒体突发事件中的阶段划分与话题,并归纳出舆情危机的构成要素。[结果/结论]以PPRR和4R危机管理理论为基础,将舆情发展划分为方兴阶段、爆发阶段、波动阶段和消寂阶段,将工作任务划分为预备力、反应力、缩减力和恢复力4类,最后提出网络舆情治理模型。[Purpose/Significance]This paper introduces the elements of crisis management to study the theme evolution law of network public opinion of emergencies,so as to provide new ideas for accurate network public opinion disposal and dynamic decision-making of emergencies.[Method/Process]Taking the factual text data of specific emergencies as the source,using the implicit Dirichlet distribution theme model to build a dynamic theme evolution model,this study mined the stage division and topics in social media emergencies,and summarized the constituent elements of public opinion crisis.[Result/Conclusion]Based on PPRR and 4R crisis management theory,the development of public opinion is divided into just-unfolding stage,outbreak stage,fluctuation stage and quiet stage,and the work tasks are divided into four categories of readiness,responsiveness,reduction and resilience.Finally,the governance model of network public opinion is proposed.

关 键 词：突发事件 网络舆情治理 主题演化 危机管理 隐含狄利克雷分布 

分 类 号：G206[文化科学—传播学]