新时代背景下媒体融合发展的路径探索——以教育报刊社的融合发展实践为例  

Exploring the Development Path of Media Convergence under the Background of New Era—Taking the Practice of Integrated Development of Educational Newspapers as an Example

作　　者：梅化南 Mei Huanan

机构地区：[1]河南青教新闻融媒集团,河南郑州450000

出　　处：《河南社会科学》2022年第4期110-117,共8页Henan Social Sciences

基　　金：河南省高成长服务业专项引导资金项目“一站式O2O教育培训平台”(豫财贸〔2017〕30号)。

摘　　要：新时代、新技术、新应用是目前媒体融合从内容资源到技术支撑再到平台应用的最鲜明特色。教育报刊作为传统媒体出版的重要组成部分,其融合发展实践之路依然值得探索。受市场环境、信息技术等因素影响,教育报刊行业面临着重塑产业链的发展困境,但其多年积累的资源、人才、品牌等核心优势还在,只要抓住机遇、坚定方向、勇于创新,就能最终找到真正适合自己的融合发展道路。The new era,new technologies and new applications are the most distinctive features of media convergence from content resources to technical support and platform applications.Educational newspapers,as an important part of traditional media publishing,are still worth exploring.Influenced by the market environment,information technology and other factors,the educational newspaper industry is faced with the development dilemma of reshaping the industrial chain.However,its core advantages such as resources,talents and brands are still in place for many years.As long as we seize the opportunity,firm direction and have the courage to innovate,we can finally find a truly suitable path of integrated development.

关 键 词：教育报刊社 媒体融合 内容 渠道 营销 

分 类 号：G23[文化科学]