“互联网+”背景下医院兼职宣传通讯员队伍建设探讨  

Discussion on the construction of hospital part-time publicity correspondents model in the context of“Internet+”

作　　者：莫禹凡 张明[2] Mo Yufan;Zhang Ming(School of Health Policy&Management,Nanjing Medical University,Nanjing 211166,China)

机构地区：[1]南京医科大学医政学院,江苏省南京市211166 [2]南京市中医院

出　　处：《现代养生》2022年第12期1018-1020,共3页Health Protection and Promotion

摘　　要：随着互联网普及率的不断提升,“互联网+”思维渗透到各个领域。医院宣传建设要主动适应宣传大背景的变化,树立“互联网+”思维,抢抓宣传阵地。本文以南京市中医院为研究对象,探索如何在“互联网+”背景下,建立医院兼职宣传通讯员队伍,更好地提升医院文化建设。With the improvement of Internet penetration rate,the"Internet+"way of thinking has penetrated into all fields.Hospital publicity construction should actively adapt to the change of publicity background,establish"Internet+"thinking,and seize the propaganda position.Taking Nanjing Hospital of Traditional Chinese Medicine as the research object,this paper explores how to establish a team of part-time publicity correspondents in the hospital under the background of"Internet+",so as to better promote the cultural construction of the hospital.

关 键 词：“互联网+” 兼职宣传通讯员 医院宣传 

分 类 号：R197.32[医药卫生—卫生事业管理]