大数据分析能力、决策质量与新服务开发绩效关系研究  

Research on the Relationship Between Big Data Analytics Capability,Decision-Making Quality and New Service Development Performance

作　　者：简兆权[1] 谭艳霞 刘念 JIAN Zhaoquan;TAN Yanxia;LIU Nian(South China University of Technology,Guangzhou,China;Wuhan Polytechnic University,Wuhan,China)

机构地区：[1]华南理工大学工商管理学院,广州市510640 [2]武汉轻工大学管理学院

出　　处：《管理学报》2022年第5期740-748,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71672061);广东省自然科学基金资助项目(2019A1515011526)。

摘　　要：基于复杂性理论和动态能力理论,构建“能力—质量—绩效”的研究模型,并通过对327家企业进行实证分析,探讨新服务开发绩效的影响路径及前因组态效果。研究发现:大数据分析能力能够间接影响新服务开发绩效;决策有效性和决策效率在大数据分析能力和新服务开发绩效关系中起着完全中介作用;企业分析文化能够调节大数据分析能力与决策有效性、决策效率和新服务开发绩效之间的关系。进一步,通过模糊集定性比较分析,发现新服务开发绩效的三大前因构型。Based on dynamic capabilities theory and complexity theory, the research model of “Capability-Quality-Performance” was constructed, and an empirical analysis was conducted on 327 companies, to explore the impact path and antecedent configuration effect of new service development(NSD) performance. The research finds that: big data analytics(BDA) capability can indirectly affect NSD performance. Decision effectiveness and decision efficiency play a complete intermediary role between BDA capability and NSD performance. The enterprise analytics culture moderates the relationship between BDA capability and decision effectiveness, decision efficiency, and NSD performance. Based on the qualitative comparative analysis method of fuzzy sets, three kinds of antecedent configurations of NSD performance are obtained.

关 键 词：大数据分析能力 决策质量 新服务开发绩效 分析文化 

分 类 号：C93[经济管理—管理学]