乡村振兴战略下地方特色农产品品牌策划与设计  

作　　者：文艺[1] 

机构地区：[1]广西职业技术学院传媒学院,广西南宁530226

出　　处：《智慧农业导刊》2022年第10期122-124,共3页JOURNAL OF SMART AGRICULTURE

基　　金：2021年度广西教育科学规划重点课题(A类)(2021A039)。

摘　　要：由于我国许多具有地方特色的农产品还属于“三无产品”的状态,在地方的知名度较高但品牌化的程度却较低,应用互联网建设出具有品牌思维的农产品品牌,是一个非常值得尝试的建议,有着巨大的发展空间。因此,传统的地方特色农产品通过运用互联网技术,将其在生产、渠道、销售等多个环节进行改良,还能够塑造出符合新时代脚步的农产品品牌。文章以此为背景,首先分析地方特色农产品品牌建设的现状及问题,提出提升农产品品牌效益的重要性,最后展开说明基于研究分析提出对策与建议。Because many agricultural products with local characteristics in our country still are the state of"three no products",the local popularity is high,but the degree of branding is low,the application of the Internet to build a brand thinking of agricultural products brand,is a very worthwhile suggestion,there is a huge space for development.Therefore,the traditional agricultural products with local characteristics can be improved in many aspects such as production,channel and sales through the use of Internet technology,and can also shape the brand of agricultural products in line with the pace of the new era.Taking this as the background,this paper first analyzes the current situation and problems of brand construction of agricultural products with local characteristics,puts forward the importance of improving the brand efficiency of agricultural products,and finally puts forward countermeasures and suggestions based on research and analysis.

关 键 词：乡村振兴战略 农产品 策划 

分 类 号：F323.5[经济管理—产业经济]