长三角地区国家级传统村落的旅游竞争力综合评价及分析研究  

Comprehensive Evaluation and Analysis of Tourism Competitiveness of National Traditional Villages in Yangtze River Delta

作　　者：凤卓[1] 魏军[1] 夏莹[1] FENG Zhuo;WEI Jun;XIA Ying(Wuhu Institute of Technology, Wuhu 241006)

机构地区：[1]芜湖职业技术学院,安徽芜湖241006

出　　处：《常州工学院学报》2022年第2期70-77,共8页Journal of Changzhou Institute of Technology

基　　金：安徽省高校人文社科重点项目(SK2020A0698);安徽省教育厅教研重点项目(2020jyxm2176);芜湖职业技术学院科技创新团队项目(wzykjtd202006);芜湖职业技术学院人文社科重点项目(wzyrwzd202119)。

摘　　要：以长三角地区33个城市为切入点,从资源禀赋、公路交通、社会经济、旅游市场、消费水平5个一级指标构建国家级传统村落的旅游竞争力综合评价体系。因子分析法结果显示:长三角33个城市中有18个城市的旅游竞争力综合得分F值>0,从市域来看,黄山市、上海市、舟山市位列前三;从省域来看,浙江>江苏>安徽。用聚类分析法进行数据分析,大体可将长三角城市划分为5类,分别为最佳、佳、较佳、弱、最弱,最终为长三角地区国家级传统村落的高质量发展提供建议参考。Thirty-three cities in the Yangtze River Delta taken as the breakthrough point,a comprehensive evaluation system of tourism competitiveness of national traditional villages is constructed from five first-class indicators:resource endowment,highway transportation,social economy,tourism market and consumption level.The results of factor analysis show that 18 of the 33 cities in the Yangtze River Delta have a comprehensive score of F>0.From the municipal perspective,Huangshan,Shanghai and Zhoushan rank among the top three,and from the provincial perspective,Zhejiang>Jiangsu>Anhui.By cluster analysis,the cities in the Yangtze River Delta can be roughly divided into five categories:the best,good,comparatively,good,weak and the weakest.The above conclusions can providereference for the high-quality development of national traditional villages in the Yangtze River Delta.

关 键 词：长三角 国家级 传统村落 旅游竞争力 

分 类 号：F592[经济管理—旅游管理]