基于MOA模型的高校图书馆数字出版服务策略研究  

Research on Digital Publishing Service Strategy of University Library Based on MOA Model

作　　者：郗洪涛[1] Xi Hongtao

机构地区：[1]滨州学院图书馆,山东滨州256600

出　　处：《图书馆工作与研究》2022年第3期66-72,共7页Library Work and Study

摘　　要：为解决我国高校图书馆数字出版服务存在的服务内容指向不明、服务主体范围狭窄与服务模式单一僵化等问题,本文提出了基于MOA模型的高校图书馆数字出版服务理论框架与实施路径:以MOA模型的“动机变量”为前提,设计可激发用户内部动机的定制化数字出版服务内容;以MOA模型的“机会变量”为条件,打造多主体协同参与的数字出版服务共同体;以MOA模型的“能力变量”为指针,拓展高校图书馆数字出版服务模式的实践功能。In order to solve the problems existing in the digital publishing service of university libraries in China, such as unclear service content direction, narrow scope of service subject and single and rigid service mode, this paper puts forward the theoretical framework and implementation path of digital publishing service of university libraries based on MOA model: Based on the "motivation variables" of MOA model, customized digital publishing service content that can stimulate users’ internal motivation is designed. Taking the "opportunity variable" of MOA model as the condition, the digital publishing service community with multi-subject collaborative participation is built. Taking the "ability variable" of MOA model as a pointer, the practical function of digital publishing service mode of university library is expanded.

关 键 词：高校图书馆 数字出版 MOA模型 

分 类 号：G252[文化科学—图书馆学]