合法性视角下标准的跨国扩散——基于AACSB和JCI的双案例研究  

Multinational Diffusion of Standards from the Perspective of Legitimacy——A Comparative Case Study of AACSB and JCI

作　　者：张文红[1] 陈斯蕾[1] 赵亚普 吕雪霖 Zhang Wenhong;Chen Silei;Zhao Yapu;Lv Xuelin(School of Business,Nanjing University,Nanjing 210003;College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211100)

机构地区：[1]南京大学商学院,南京210003 [2]南京航空航天大学经济与管理学院,南京211100

出　　处：《管理评论》2022年第3期325-337,共13页Management Review

基　　金：国家自然科学基金面上项目(72072083);国家自然科学基金青年项目(71802149);教育部人文社会科学一般项目(19YJA630117)。

摘　　要：如何成功实现标准的跨国扩散已经成为重要且紧急的实践与理论课题。但不同于已有的对于创新技术或者商业模式的跨国扩散研究,标准的跨国扩散面临着更高的合法性挑战;并且已有对于标准扩散的研究,主要是从接受标准的组织的角度来研究为什么需要采用该标准。本文通过对AACSB标准和JCI标准的双案例对比研究,提出了标准跨国扩散的合法性获取的理论框架,本框架指出成熟场域的标准在跨国扩散时,不仅合法性战略重要,获取“谁”的合法性,以及获取合法性的顺序也非常关键;同时,上述三个方面还受到不同阶段东道国的场域特征和自身的来源国印记的共同影响。本文拓展和丰富了合法性理论,并为标准的跨国扩散提出了理论指导。Getting a clear understanding of how to successfully realize the multinational diffusion of standards has become an important and urgent practical and theoretical topic.However,unlike researches on the multinational diffusion of innovative technologies or business models,multinational diffusion of standards is faced with severe legitimacy challenge.The existing studies on standard diffusion analyze,mainly from the perspective of those who have accepted the standards,why the standards have to be accepted.Based on the comparative case study of the AACSB standard and the JCI standard,this paper puts forward a theoretical framework for the legitimacy acquisition of the multinational diffusion of standards,and points out that legitimacy strategy is important,but also important is the question of whom the legitimacy is obtained from and in what order;at the same time,the above three aspects are affected by the host country’s field characteristics at different stages and its own source country imprint.This paper expands and enriches the legitimacy theory and provides theoretical guidance for multinational diffusion of standards.

关 键 词：合法性理论 跨国扩散 标准扩散 成熟场域 

分 类 号：F203[经济管理—国民经济]