大学生体育消费特征及发展对策研究——以湖南省为例  

Research on the Characteristics and Development Countermeasures of College Students’ Sports Consumption——A Case Study on Hunan Province

作　　者：贺蓓 敬龙军 He Bei;Jing Longjun(School of Physical Education,Hunan University of Science and Technology,Xiangtan 411201,Hunan,China)

机构地区：[1]湖南科技大学体育学院,湖南湘潭411201

出　　处：《体育科技文献通报》2022年第5期198-202,共5页Bulletin of Sport Science & Technology

基　　金：湖南省教育科学“十二五”规划项目(体育类)(项目编号:XJK015QTW001)。

摘　　要：本文以湖南大学、湖南师范大学、湘潭大学、湖南科技大学学生为研究对象,利用文献资料法、数理统计法、逻辑分析法等研究方法,对学生体育消费特征、影响体育消费的因素以及制定鼓励学生体育消费的对策等进行研究。结果显示:学生进行体育消费的原动力在于强身健体;对体育持有积极态度的学生多选择散步或者跑步这类运动项目;虽然喜欢体育运动的人很多,但无论是消费群体组成还是消费能力都有较大差异;时间、体育设施、经济水平以及基础体育设施是影响大学生体育消费倾向的重要因素。针对大学生体育消费特征和制约因素,建议:要培养学生积极健康的体育消费意识,加紧体育场馆等设施的配置,丰富体育活动形式,推进校园体育文化建设,主动改革体育课程,创建体育消费市场,创建社会健康体育消费氛围,合理安排教学内容。This paper takes Hunan University,Hunan Normal University,Xiangtan University,Hunan University of Science and Technology students as the research objects,using the methods of literature review,mathematical statistics,logical analysis and other research methods,to study the characteristics of students’sports consumption,the factors affecting sports consumption and the development countermeasures of encouraging students’sports consumption.The results show that the driving force of sports consumption lies in physical fitness.They have a positive attitude towards sports.Most students choose sports such as walking or running.Although there are many people who like sports,there are great differences in both the composition of consumer groups and the consumption power.Time factors,sports facilities,economic level and basic sports facilities affect college students’sports consumption tendency.some suggestions have been put forward to cultivate students’positive healthy sports consumption consciousness,intensify configuration of sports venues and other facilities,enrich the forms of sports activities,promote the construction of campus sports culture,actively reform the physical education curriculum,create the sports consumption market,and reasonably arrange the teaching content.

关 键 词：大学生 体育消费 特征 发展对策研究 

分 类 号：G80-05[文化科学—运动人体科学]