《山海经》元素在女性文创产品中的设计转化  

Design Transformation of the Elements of The Mountains and Seas in Women′s Cultural and Creative Products

作　　者：姚文珍 徐婷[1] YAO Wenzhen;XU Ting*(Anhui University of Finance&Economics,Bengbu 233030,China)

机构地区：[1]安徽财经大学,安徽蚌埠233030

出　　处：《西部皮革》2022年第8期116-118,共3页West Leather

基　　金：安徽财经大学大学生创新创业项目“现代女性产品设计中《山海经》元素再生设计”(202010378337);安徽省级一般教研项目“微时代下动画专业混合式教学模式设计与实践”(2021jyxm0021);安徽财经大学校级科研项目(ACKYC21076);校级课程思政与思政课程专项教研重点项目(acszjyzd2021010)的阶段性研究成果。

摘　　要：《山海经》在现代化的脚步下,其晦深的古语以及独特的绘图,让许多现代人对其产生了距离感。从全新的角度去审视传统文化,把女性作为当今的主要消费群体,探究《山海经》中的图像造型符号等元素,将古文化艺术与现代女性用品相结合,来重新阐释《山海经》图像元素的艺术特征和文化。在保留传统文化的同时,结合现代创作理念与当代产品设计趋势,从女性熟知的现代消费观念着手具有文化内涵的产品体验,概念化再设计产品,从产品中感受到山海经古韵之美,更有现代女性追求、力量之美。The Mountains and Seas, with its obscure and deep ancient language and unique drawings, has distanced many modern people from it in the face of modernization.Looking at traditional culture from a new perspective, taking women as the main consumer group today, exploring elements such as the pictorial modelling symbols in the Mountains and Seas, combining ancient culture and art with modern women’s products, and reinterpreting the artistic features and culture of the pictorial elements of The Mountains and Seas. While retaining the traditional culture, combining modern creative concepts and contemporary product design trends, the product experience with cultural connotations starts from the modern consumer concept familiar to women,conceptualising and redesigning the product to feel the beauty of the ancient charm of The Mountains and Seas from the product,and moreover the beauty of modern women’s pursuit and strength.

关 键 词：《山海经》 文化创意 女性产品 

分 类 号：TB472[一般工业技术—工业设计] I206.2[文学—中国文学]