吉祥文化在香烟包装设计中的应用  

The Application of Auspiciousness Culture in Cigarette Packaging Design

作　　者：郭朝阳[1] GUO Chao-yang(Yuncheng University,Yunchen,Shanxi,044000)

机构地区：[1]运城学院,山西运城044000

出　　处：《湖南包装》2022年第2期118-120,125,共4页

摘　　要：以吉祥文化为设计主体,阐述了吉祥文化在香烟包装设计中的文化价值、审美价值、商业价值体现;整理了吉祥文化在香烟包装设计中打造系列化、突破传统、趣味创意的方法应用;分析了吉祥文化元素在香烟包装设计中的和谐与统一、协调和韵律、聚拢与对称的设计原则,以此弘扬传统文化并为中国烟企立足于国际舞台中心添加异彩。Taking the auspicious culture as the main body of the design,this paper expounds the cultural value,aesthetic value and commercial value of the auspicious culture in the design of cigarette packaging;the method and application of auspicious culture in creating serialization,breaking through tradition and interesting creativity in cigarette packaging design are sorted out;the design principles of harmony and unity,coordination and rhythm,gathering and symmetry of auspicious cultural elements in cigarette packaging design are analyzed.In this way,it will carry forward traditional culture and add splendor to Chinese tobacco companies based on the center of the international stage.

关 键 词：吉祥文化 视觉元素 香烟包装 创新设计 

分 类 号：TS452.7[农业科学—烟草工业]