体验经济下旅游纪念品展示区设计的现状和特点  

Present Situation and Characteristics of Tourism Souvenir Exhibition Area Design under Experience Economy

作　　者：刘璐璐[1] 王言升[1] LIU Lu-lu;WANG Yan-shen(Sooshow University,Suzhou,Jiangsu,215000)

机构地区：[1]苏州大学,江苏苏州215000

出　　处：《湖南包装》2022年第2期134-136,共3页

摘　　要：旅游纪念品展示区设计的目的是宣扬本地的文化,并产生经济效益,推动旅游纪念品的销售。在以人为本、以用户需求为中心的体验经济时代下,多数旅游纪念品展示区频现同质化现象。文章以体验经济为背景,探究景区中旅游纪念品展示区的展示形式、游客体验、展示区设计3个方面的现状,通过事例分析出优质的旅游纪念品展示区设计具有科技性、沉浸性、主题IP、专业化4个特点。旨在阐述旅游纪念品展示区应借鉴吸收优秀的展示设计,并利用自身景区的文化特点来营造不同的体验展示空间,达到提升游客购买体验的目的。The purpose of the design of the tourist souvenir display area is to promote the local culture,generate economic benefits,and promote the sales of tourist souvenirs.In the era of people-oriented and user-centered experience economy,the phenomenon of homogeneity frequently occurs in most tourist souvenir display areas.Based on the background of experience economy,this paper explores the current situation of the display form,tourist experience and design of the exhibition area in the tourist souvenir exhibition area in the scenic spot,through case analysis,it is found that the design of high-quality tourist souvenir display area has four characteristics:technology,immersion,theme IP,and specialization.The purpose of this paper is to explain that the tourist souvenir display area should learn from and absorb excellent display design,and use the cultural characteristics of its own scenic spots to create different experience display spaces,so as to achieve the purpose of improving the purchasing experience of tourists.

关 键 词：体验经济 旅游纪念品 展示区 展示设计 

分 类 号：J525.2[艺术—艺术设计] F592[经济管理—旅游管理]