智能无接触配送下用户持续使用意愿及持续社会关系研究——以智能快递柜为例  

Research on User Continuous Use Intention and Continuous Social Relationship under Intelligent Contactless Delivery:Taking Smart Express Cabinet as Example

作　　者：张振芳[1] 张楠 刘泽鹏 ZHANG Zhenfang;ZHANG Nan;LIU Zepeng(School of Economics&Management,Shanxi University,Taiyuan 030000,China)

机构地区：[1]山西大学经济与管理学院,山西太原030000

出　　处：《物流技术》2022年第5期62-67,共6页Logistics Technology

摘　　要：智能快递柜的出现,为物流末端无接触配送环节提供了更加便利的服务。基于用户视角,以技术接受模型和期望确认理论为模型支撑,构建了智能快递柜用户持续使用意愿及持续社会关系研究模型,对搜集到的331份有效问卷进行分析,通过结构方程模型进行假设检验和验证分析得出结论,为运营商增强用户黏性、保持竞争优势提出了合理建议。In this paper,from a user perspective,and with the support of the technology acceptance model and the expectation confirmation theory,we constructed a research model of the continuous use intention and continuous social relationship of the users of the smart express cabinet.Next,based on the 331 valid questionnaires collected through a questionnaire survey,we used the structural equation model to test the hypotheses and reached some relevant conclusions.Finally we put forward a few reasonable suggestions for smart express cabinet operators to enhance customer loyalty and maintain competitive edge.

关 键 词：智能快递柜 无接触配送 技术接受模型 期望确认理论 用户持续使用意愿 持续社会关系 

分 类 号：F259.2[经济管理—国民经济]