算法驱动下平台媒体监管范式的重构  

Reconfiguration of Regulatory Paradigm of the Algorithm-driven Platform Media

作　　者：陈亮[1,2] 薛茜 CHEN Liang;XUE Qian

机构地区：[1]西南政法大学人工智能法律规制创新研究团队 [2]西南政法大学智能司法研究院 [3]西南政法大学经济法学院,重庆401120

出　　处：《思想战线》2022年第3期96-108,共13页Thinking

基　　金：重庆市社会科学规划项目重大项目“成渝地区双城经济圈智能化纠纷解决机制构建研究”阶段性成果(2021ZDSC02)。

摘　　要：以算法驱动为核心而形成的平台媒体具有“传播工具数字化”“内容产销自主化”“发展样态垄断化”等有别于传统媒体行业的新型特质,对公共媒体、平台用户及数字市场产生了深远影响。脱胎于传统媒体的现行监管制度,在监管平台媒体方面存在监管思路与平台媒体角色定位失衡、传统媒体内容审查机制失效、传统反垄断执法“水土不服”等缺陷,由此,将算法监管嵌入到现行的平台媒体监管体系之中,从监管思路、监管对象、监管方式等方面重构平台媒体监管范式,是算法驱动下平台媒体监管的有效选择。The Algorithm-driven platform media have shown new features like“digital tools of communication”,autonomous content production and“marketing”and“monopolization of modes of development”that make them different from the traditional media.Such differences have exerted a profound impact on public media,platform users and the digital market.The current regulatory sys⁃tem,which was born out of traditional media,has obvious shortcomings in regulating platform media,such as the imbalance between regulatory thinking and the role of platform media,the failure of the traditional media content censorship mechanism and the unsuitability of traditional anti-monopoly en⁃forcement.The best choice for the regulation of platform media is to embed algorithmic regulation into the existing system of platform media regulation,and to reconstruct the paradigm of platform media regulation in terms of regulatory thinking,regulatory targets and regulatory methods.

关 键 词：算法 平台媒体 用户数据 反垄断 平台监管 

分 类 号：D912.29[政治法律—民商法学]