电力服务营销的现状与持续改进策略研究  

Research on the Current Situation and Continuous Improvement Strategy of Electric Power Service Marketing

作　　者：吴佑利 刘怡青 寇霄宇 Wu You-li;Liu Yi-qing;Kou Xiao-yu

机构地区：[1]国网武汉市东湖新技术开发区供电公司,湖北武汉430000

出　　处：《电力系统装备》2022年第4期155-157,共3页Electric Power System Equipment

摘　　要：随着社会经济的快速发展,以及各行业领域中对电力资源需求量的不断加大,为电力行业带来了巨大的发展空间,同时供电企业也面临着新的挑战。为了更好地应对日益激烈的市场竞争,保障自身可持续发展,需要不断提高自身营销服务水平,对供电企业的电力服务营销现状加强分析,对营销策略进行创新和改进,使企业能够更好地应对新形势下行业发展要求,有效推动企业发展的同时,进一步保障供电服务的优质性。就电力营销中优质服务应用的重要性,以及现阶段服务营销现状进行分析,并对营销策略持续创新的有效策略进行探讨。With the rapid development of social economy and the increasing demand for power resources in various industries,it has brought huge development space for the power industry.At the same time,power supply enterprises are also facing new challenges.In order to better To cope with the increasingly fierce market competition and ensure its own sustainable development,it is necessary to continuously improve its own marketing service level.Therefore,it is necessary to strengthen the analysis of the current situation of power service marketing of power supply enterprises,and to innovate and improve marketing strategies,so that enterprises can better respond to new The industry development requirements under the situation,while effectively promoting the development of enterprises,further guarantee the quality of power supply services.This paper analyzes the importance of high-quality service application in power marketing and the current status of service marketing,and discusses the effective strategies for continuous innovation of marketing strategies.

关 键 词：供电企业 电力营销 服务营销意识 

分 类 号：F426[经济管理—产业经济]