基于弱信号的潜在竞争对手识别方法研究  

Research on the Method of Identifying Potential Competitors Based on Weak Signal

作　　者：史敏[1] 张圆 罗建[1] Shi Min;Zhang Yuan;Luo Jian(Business School,Hunan Agricultural University,Changsha 410128,China)

机构地区：[1]湖南农业大学商学院,湖南长沙410128

出　　处：《现代情报》2022年第6期104-111,共8页Journal of Modern Information

基　　金：国家自然科学基金项目“基于专利语义分析的潜在竞争对手识别方法研究”(项目编号:71774052)。

摘　　要：[目的/意义]识别企业未来的竞争对手,对于企业当前决策非常重要。潜在竞争对手一旦转变为直接竞争对手,往往会给企业带来巨大的冲击,甚至危及企业市场地位。为了尽早识别潜在竞争对手,本研究提出一种基于弱信号的潜在竞争对手识别方法,以期为企业开展潜在竞争对手识别提供方法支持。[方法/过程]以专利数据为信息源,构建三阶段的潜在竞争对手识别方法:第一阶段通过LDA模型对文本进行主题分类;第二阶段采用弱函数对主题进行过滤,获得弱信号主题;第三阶段将弱信号主题分类,采用平均语义量衡量企业的技术竞争力,并结合企业成长速度以识别潜在竞争对手。[结果/结论]本研究以台积电公司作为焦点企业对方法进行验证,识别出三星为其晶圆代工市场的潜在竞争对手,说明了方法的有效性。该方法将弱信号引入潜在竞争对手识别领域,既丰富和完善了竞争对手理论,也对弱信号在新领域的应用进行了深入拓展。[Purpose/Significance]Identifying future competitors of an enterprise is very important for the current decision-making of an enterprise.Once a potential competitor turns into a direct competitor,it will often bring a huge impact to the enterprise,and even endanger the market position of the enterprise.In order to identify potential competitors as early as possible,this research proposes a method for identifying potential competitors based on weak signals,in order to provide methodological support for companies to identify potential competitors.[Method/Process]Patent data were used as the information source to construct a three-stage method for identifying potential competitors:In the first stage,the text was classified by subject through the LDA model;in the second stage,a weak function was used to filter the subject to obtain a weak signal subject;in the third stage,weak signal topics were classified,the average semantic quantity was used to measure the technological competitiveness of enterprises,and potential competitors were identified in combination with the growth rate of enterprises.[Result/Conclusion]This study validates the method with TSMC as the focal enterprise,identifies Samsung as a potential competitor in the foundry market,and illustrates the effectiveness of the method.This method introduces weak signals into the field of potential competitor identification,which not only enriches and perfects the theory of competitors,but also expands the application of weak signals in new fields.

关 键 词：潜在竞争对手 专利 语义分析 弱信号 

分 类 号：G250.25[文化科学—图书馆学]