基于ABC态度模型的旅游景区形象网络化呈现研究——以贵州省5A与4A级景区为例  

Research on the Networked Representation of Tourist Attraction Image Based on ABC Attitude Model--Taking 5A and 4A Scenic Spots in Guizhou Province as Examples

作　　者：舒小林 何亚兰 闵浙思 SHU Xiao-lin;HE Ya-lan;MIN Zhe-si(School of Business Administration,Guizhou University of Finance and Economics,Guiyang 550025,China)

机构地区：[1]贵州财经大学工商管理学院,贵州贵阳550025

出　　处：《资源开发与市场》2022年第6期650-656,共7页Resource Development & Market

基　　金：国家社会科学基金项目(编号:19BJL055)。

摘　　要：基于ABC态度模型,利用多源互联网大数据对贵州省高级别景区网络形象类型及分异特征进行研究。结果发现:①贵州多数景区网络形象指数较低,网络形象指数较高的景区极少。②美誉度、知名度与景区级别有正向关联关系,贵州“良性”层级循环景区不足,“恶性”层级循环景区占比较高。③贵州景区景观质量、景区级别与服务质量不匹配,服务质量总体好于景观质量,景区资源和产品质量不高。Based on ABC attitude model,this paper used multi-source internet big data to analyze the network image types and differenti-ation characteristics of high-level scenic spots in Guizhou Province.The results showed that:①Most scenic spots in Guizhou Province had low network image index,and few had high network image index.②There was a positive correlation between reputation,popularity and scenic spot level.Guizhou′s“benign”level of circular scenic spots was insufficient,“malignant”level of circular scenic spots accounted for a high propor-tion.③The landscape quality,scenic level and service quality of Guizhou Province did not match.The service quality was generally better than the landscape quality,and the quality of resources and products in scenic spots was not high.

关 键 词：ABC态度模型 网络形象指数 知名度 美誉度 景观质量 服务质量 

分 类 号：F592.68[经济管理—旅游管理]