林区文创旅游可持续发展评价研究  

Study on Sustainable Development Evaluation of Cultural and Creative Tourism in Forest Regions

作　　者：张瑞琛[1] 董丙瑞 杨思崟 胡大晶 余向群[1] ZHANG Ruichen;DONG Bingrui;YANG Siyin;HU Dajing;YU Xiangqun(College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou 350002,China;College of Computer and Information Sciences,Fujian Agriculture and Forestry University,Fuzhou 350002,China;School of Information Engineering,Fujian Vocational College of Agriculture,Fuzhou 350303,China)

机构地区：[1]福建农林大学经济管理学院,福州350002 [2]福建农林大学计算机与信息学院,福州350002 [3]福建农业职业技术学院信息工程学院,福州350303

出　　处：《林业经济问题》2022年第3期320-328,共9页Issues of Forestry Economics

基　　金：福建省社会科学研究基地生态文明研究中心重点项目(KXJD1812A);福建省高校特色新型智库生态文明研究中心项目(KXJD1847A、KXJD1842A、KXJD1844A);福州市社会科学规划重点项目(2019FZB04)。

摘　　要：运用层次分析法和模糊综合评价法,构建了由经济、社会、文化、生态及管理可持续发展5个二级评价指标、41个三级评价指标构成的林区文创旅游可持续发展评价指标体系,并以福建省宁德市屏南县龙潭村为样点论证了评价指标体系的科学和合理。研究表明:龙潭村文创旅游可持续发展水平处于基本可持续发展阶段,政府支持显著、生态环境优美、社会治理和谐、党委领导创新有力;但依旧存在文创活动参与感不突出、文化内涵挖掘不足、环境保护宣传工作欠缺、居民参与意愿和能力不匹配等薄弱之处。因此,建议制定林区文创旅游专项扶持政策,畅通多元共治途径,创新林区发展模式,加大林区文创活动宣传,科学规划设计文创产品,深入挖掘文化内涵,加大环境整治力度,重视林区人力资本建设,完善林区文创旅游人才引入机制,以提高林区文创旅游发展的可持续性。⑴Background——At present,China has made great efforts to promote the development of cultural and creative tourism in forest regions.However,there are few studies on the cultural creativity of forest resources development in academic research.And it is difficult to quantify the traditional evaluation indicators,so there is a lack of reasonable countermeasures for the development of forest regions.⑵Methods——First of all,the analytic hierarchy process and fuzzy comprehensive evaluation method are adopted.The evaluation index system of sustainable development of cultural and creative tourism in forest regions is composed of 5 second-level evaluation indicators of economic sustainability,social sustainability,cultural sustainability,ecological environment sustainability,management sustainability and 41 third-level evaluation indicators.Secondly,415 valid questionnaires were distributed.Taking Longtan Village as a pilot project,this paper demonstrates the scientificity and rationality of the evaluation index system.Finally,we draw conclusions and put forward some suggestion.⑶Results——Through calculation,the ranking of evaluation indicators is as follows:ecological environment sustainability(0.348),social sustainability(0.253),cultural sustainability(0.241),management sustainability(0.093),economic sustainability(0.065).At the same time,it is calculated that the sustainable score of cultural and creative tourism in Longtan village forest regions is 3.930.Therefore,we believe that the cultural and creative tourism in the forest region is basically sustainable:the ecological environment of the forest region is beautiful,the government supports the development of the forest region greatly,the social governance of new and old residents is harmonious and the innovation of the leadership of the Party Committee is beneficial.However,there are also deficiencies:because it is difficult to meet the psychological demands of novelty,the participation of tourists in cultural and creative activities is not prominent.

关 键 词：林区 文创旅游 可持续发展 评价 龙潭村 

分 类 号：F590.75[经济管理—旅游管理]