服务、合作与复刻:媒体等同理论视阈下的人机交互  

Service,Cooperation and Replication:Human-Machine Communication in Media Equation Theory

作　　者：申琦 SHEN Qi(School of Journalism&Communication,Nanjing University,Nanjing,Jiangsu,210023,PRC)

机构地区：[1]南京大学新闻传播学院,江苏南京210023

出　　处：《西北师大学报（社会科学版）》2022年第3期106-115,共10页Journal of Northwest Normal University(Social Sciences)

基　　金：上海市浦江人才计划资助项目(2020PJC038)。

摘　　要：人工智能时代,人与更具智能化、类人化的机器人之间的交互问题备受新闻传播学者关注。已有人与机器人交互领域的研究,依据传播学媒体等同理论重点从机器人服务人类,机器人与人类合作,以及机器人复刻人类三个方面展开。在爬梳媒体等同理论发展历程,阐释社会行动者、社交规则、社交线索、无意识等核心概念的基础上,指出未来人机交互研究应考虑从如何丰富媒体等同理论,依据媒体等同理论是否会不断降低人机交互中人的主体性,以及建构更为宏观的理论考察人机交互过程等方面展开。In the era of artificial intelligence,the interaction between human and the more intelligent and humanlike robots has attracted the attention in journalism and communication.In the field of Human Robot Interaction,this paper focus on three aspects—robots serving human,robot cooperating with human,and robot copying human.Based on the development of the media equation theory,this paper discusses the core concepts of social actor,social rules,social cues and unconsciousness,and finds that future study of Human-Machine Communication should consider how to further develop the media equation theory,question whether human subjectivity in Human-Machine Communication will be reduced based on the media equation theory,and aspire to construct a more macrotheoretical study of Human-Machine Communication process.

关 键 词：人机交互 媒体等同理论 人机关系 人的主体性 

分 类 号：G206[文化科学—传播学]