南通江海志愿服务品牌建设的问题及对策  

Problems and Countermeasures in Brand Construction of Nantong Jianghai Volunteer Service

作　　者：潘修华[1] 刘方城 李萍 PAN Xiu-hua;LIU Fang-cheng;LI Ping(Governance Modernization Research Center,Nantong University,Nantong 226019,China;School of Public Management,Hohai University,Nanjing 210098,China)

机构地区：[1]南通大学治理现代化研究中心,江苏南通226019 [2]河海大学公共管理学院,南京210098

出　　处：《南通职业大学学报》2022年第1期46-50,共5页Journal of Nantong Vocational University

基　　金：江苏省社科基金项目(20ZZD004)。

摘　　要：服务品牌建设是志愿者组织发展的重要举措。基于调研和访谈,总结了南通江海志愿服务品牌建设的措施与成效,并从区域分布、组织结构、项目或活动开展方式、资金来源、人力资源等角度分析该服务品牌建设存在的问题,进而从加强县(市)区之间的合作、调适组织服务方式与结构、推行品牌发展战略等方面提出推进南通江海志愿服务品牌建设的对策建议。Service brand building is an important measure for the development of volunteer organizations.Based on research and interview, this paper summarizes the measures and results of Nantong Jianghai Volunteer service brand construction, and analyzes the existing problems of the service brand construction from the aspects of regional distribution, organizational structure, the way of carrying out projects or activities,funding and human resources. Finally, some countermeasures and suggestions are put forward such as strengthening the cooperation between districts and counties, adjusting the organizational service mode and structure, and implementing the brand development strategy.

关 键 词：南通 江海志愿者 志愿服务 志愿者组织 服务品牌 

分 类 号：D632.9[政治法律—政治学]