基于女性社会角色视角的酒店产品需求分析与设计  

The Demand Analysis and Design Method of Hotel Products Based on Female’s Social Roles

作　　者：诗颢 丁乙欣 SHI Hao;DING Yi-xin(Tianping College,Suzhou University of Science and Technology,Suzhou 215009,China)

机构地区：[1]苏州科技大学天平学院,江苏苏州215009

出　　处：《南通职业大学学报》2022年第1期51-55,共5页Journal of Nantong Vocational University

基　　金：2018年度江苏省高校哲学社会科学基金项目(2018SJA2257);2019年度苏州市软科学项目(SR201924)。

摘　　要：基于当代女性的社会角色,区分商务工作、家庭亲子及朋友闺蜜等多场景,分析女性对酒店产品的多元需求,并以酒店现有产品为基础,提出完善酒店产品设计的相关建议:针对女性多元社会角色设计多场景产品,兼顾女性社会角色关联的各消费主体,对产品进行碎片化设计、模块化整合,以及基于旅游+打造全产业链女性酒店产品。Based on the social roles of the contemporary female, distinguishing business work, family travel,friends travel and other occasions,this paper analyzes the female’s diversified demand for hotel products, and based on the existing hotel products, puts forward relevant suggestions for improving the hotel product design at this stage of designing multi-scene products for the female’s multiple social roles by taking into account the various consumer subjects associated with the female’s social roles, carrying out fragmented design and modular integration of products, and creating the female’s hotel products in the whole industry chain based on tourism.

关 键 词：社会角色 女性旅游消费 酒店产品 设计 

分 类 号：F719.2[经济管理—产业经济]