中国乒乓球文化国际传播动因、困境与路径  

Motivation,Diffi culty and Path of International Communication of Chinese Table Tennis Culture

作　　者：王军[1,2] 李荣芝 WANG Jun;LI Rong-zhi(College of Physical Education and Health,Guangxi Normal University,Guilin 541006,China;China Table Tennis College,Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]广西师范大学体育与健康学院,广西桂林541006 [2]上海体育学院中国乒乓球学院,上海200438

出　　处：《体育文化导刊》2022年第5期29-34,共6页Sports Culture Guide

基　　金：国家社会科学基金项目(16BTY005);广西高校中青年教师科研基础能力提升项目(2019KY0087)。

摘　　要：运用文献资料法等,探究中国乒乓球文化国际传播动因、困境与路径。传播动因:增进乒乓运动改善人类健康的共识;强化“讲好乒乓故事,塑造国家形象”的使命;践行“中国乒乓,世界共享”的理念。现实困境:传播内涵表达不准确;传播主体单一;传播平台机制不完善;传播载体发展水平较低。国际传播路径:创设叙事话语范式;构建多元传播主体;创新传播平台机制;推动传播载体高质量发展。By using the method of literature review,this paper explored the motivation,diffi culty and path of international communication of Chinese table tennis culture.Communication motivation:It enhances the consensus that table tennis improves human health,strengthens the mission of telling table tennis stories well and shaping a good national image,and fulfi lls the concept of Chinese table tennis shared by the world.Realistic difficulty:The expression of communication connotation is inaccurate,the communication subject is single,the communication platform mechanism is imperfect,and the development level of communication carrier is low.International communication path:We should establish a narrative discourse paradigm,build multiple communication subjects,innovate communication platform mechanism,and promote the high-quality development of communication carriers.

关 键 词：体育管理 乒乓球文化 国际传播 

分 类 号：G846[文化科学—体育训练] G206[文化科学—体育学]