北京冬奥会背景下我国体育旅游发展路径探析  

Development Path of Sports Tourism in China Under the Background of Beijing Winter Olympics

作　　者：董亚琦 任波[2] 钟建伟[3] 郭铜樑[2] 詹晓梅[3] DONG Ya-qi;REN Bo;ZHONG Jian-wei;GUO Tong-liang;ZHAN Xiao-mei(Teaching and Research Section,Gongqingcheng Middle School,Jiujiang 332020,China;Physical Education Department,Jinzhong University,Jinzhong 030619,China;College of Physical Education,Jiangxi Normal University,Nanchang 330022,China)

机构地区：[1]共青城市中学教研室,江西九江332020 [2]晋中学院体育系,山西晋中030619 [3]江西师范大学体育学院,南昌330022

出　　处：《体育文化导刊》2022年第5期61-66,103,共7页Sports Culture Guide

基　　金：国家社会科学基金项目(11CTY008);江西省教育科学“十三五”规划课题(18PTYB058)。

摘　　要：运用文献资料、逻辑分析等方法,研究北京冬奥会背景下我国体育旅游发展路径。北京冬奥会助力体育旅游的价值:优化生态环境,带动体育旅游发展;扩大宣传效应,打造体育旅游名片;传播体育文化,提高体育旅游吸引力;优化公共服务,拓宽体育旅游空间。我国体育旅游发展面临的现实困境:缺乏系统规划、智慧化程度不高、相关产业未充分整合、缺乏安全保障体系。北京冬奥会背景下我国体育旅游发展路径:做好顶层设计,科学规划体育旅游;借助智慧发展,构建体育旅游数据平台;推动产业融合,拓宽体育旅游的价值空间;注重风险防控,推进体育旅游平稳运行。By using the methods of literature review and logical analysis,this paper studied the development path of sports tourism in China under the background of the Beijing Winter Olympics.The value of the Beijing Winter Olympics in boosting sports tourism includes optimize the ecological environment to drive the development of sports tourism,expand publicity effect to create sports tourism name card,spread sports culture to improve the attraction of sports tourism,and optimize public services to expand the space for sports tourism.The practical diffi culties of sports tourism in China include lack of systematic planning,low degree of intelligence,incomplete integration of related industries and lack of safety guarantee system.Development paths of sports tourism in China under the background of Beijing Winter Olympics:We should do a good job of top-level design to scientifi cally plan sports tourism,build sports tourism data platform with the aid of intelligent development,promote industrial integration to broaden the value space of sports tourism,and pay attention to risk prevention and control to promote the smooth operation of sports tourism.

关 键 词：体育经济 体育旅游 北京冬奥会 发展路径 

分 类 号：G812[文化科学—体育学] F592[经济管理—旅游管理]