“酒店+OTA”型旅游服务供应链的典型运作模式研究  

Research on the typical operation mode of“hotel+OTA”tourism service supply chain

作　　者：杜晓东 王炎 丁永慧 Du Xiaodong;Wang Yan;Ding Yonghui(School of Business,Nantong Institute of Technology,Nantong,Jiangsu,226000)

机构地区：[1]南通理工学院商学院,江苏南通226000

出　　处：《市场周刊》2022年第5期1-3,44,共4页Market Weekly

基　　金：江苏省高校哲学社会科学研究一般项目“‘酒店+OTA’型旅游服务供应链的运作机制研究”(项目编号:2019SJA1474)。

摘　　要：随着互联网技术的快速发展和在线支付技术的逐步成熟,传统的旅游行业已经进入电子商务时代。作为旅游业三大支柱之一的酒店业,通过与旅游电子商务网站(online travel agency,OTA)的合作,可以拓展在线市场,吸引在线消费者,提升入住率,并最终增加收益。文章针对“酒店+OTA”型旅游服务供应链,结合具体的合作案例,分析酒店和OTA网站间合作的具体运作模式,对酒店和OTA网站的管理有一定的借鉴意义,并为进一步研究“酒店+OTA”型旅游服务供应链的运作机制提供了基础。With the rapid development of Internet technology and the gradual maturity of online payment technology,the traditional tourism industry has entered the era of e-commerce.And the hotel industry is one of the three pillars of the tourism industry.It's good for the hotel to expand the online market,enhance the occupancy rate and increase revenue ultimately when the hotels choose to cooperate with the tourism e-commerce websites(online travel agency,OTA).Based on the“hotel+OTA”tourism service supply chain,this paper analyzes the specific operation mode of cooperation between hotels and OTA websites with specific cooperation cases.The conclusion of this paper has a certain reference significance for the management of hotels and OTA websites,and provides a basis for further studying the operation mechanism of“hotel+OTA”tourism service supply chain.

关 键 词：酒店 OTA 旅游服务供应链 运作模式 

分 类 号：F590.63[经济管理—旅游管理]