吴鼎昌经营新记《大公报》的动机与影响  

Wu Dingchang’s Motivation and Influence on the New Management of Ta Kung Pao

作　　者：李科 LI Ke(School of Finance and New Media,Guangdong University of Finance,Guangzhou 510521,Guangdong,China)

机构地区：[1]广东金融学院财经与新媒体学院,广东广州510521

出　　处：《惠州学院学报》2022年第2期88-93,共6页Journal of Huizhou University

基　　金：广东省教育科学规划课题(DSYJ036)。

摘　　要：吴鼎昌作为新记《大公报》的“三驾马车”之一,其办报动机与影响是多重的。在经济上试图占据舆论阵地服务银行经营业务;在政治上希望搭建政治沟通平台藉由重返仕途;在理想上希冀营造一个论政场域抒发文人报国情怀。吴鼎昌把新记《大公报》当作事业来经营,付诸了自己的资源、才华、精力,提供了办报思想、经营策略、价值追求,对该报发展影响深远。As one of the"three carriages"of Ta Kung Pao,Wu Dingchang had multiple motives and influences in running the newspaper.Economically,Wu Dingchang tried to hold a public opinion on mouthpiece service to bank business;Politically,he hopes to build a platform for political communication by returning to official career;Ideally,he hopes to create a political field to express the feelings of the literati serving the country.Wu Dingchang managed Ta Kung Pao as a career and used his resources,talent and energy for the newspaper,and offered management ideas,management strategies and value pursuit,which had a far-reaching impact on the development of the newspaper.

关 键 词：吴鼎昌 新记《大公报》 经营管理 

分 类 号：G219.29[文化科学—新闻学]