岭南植物染在文创产品中的创新运用  

Innovative application of Lingnan plant dyeing in cultural and creative products

作　　者：李罗娉 黎丹 韩小莹[1,2] LI Luoping;LI Dan;HAN Xiaoying

机构地区：[1]广东轻工职业技术学院 [2]北京师范大学珠海学院

出　　处：《时尚设计与工程》2022年第2期48-50,共3页The Journal of Fashion Design and Engineering

基　　金：广州市哲学社会科学规划课题(2020GZYB79)。

摘　　要：随着物质水平的提高,人们的消费重心不断向精神文化领域转移[1]。文创产品因其文化属性,在消费市场的份额也随之扩大。如何利用现代社会的旅游热潮,将地域文化与文创产品结合,制作出能弘扬传统文化,宣传地域特色,又有商业价值,能占据消费市场的产品,成为设计者不断在探索的道路。本文以笔者制作的岭南植物染文创产品为案例,通过设计实践,探索岭南植物染在文创产品设计中的创新之路。with the improvement of material level,people’s consumption focus continues to shift to the field of spiritual culture[1].Because of its cultural attributes,cultural and creative products have also expanded their share in the consumer market.How to make use of the tourism boom in modern society to combine regional culture with cultural and creative products to produce products that can carry forward traditional culture,publicize regional characteristics,have commercial value and occupy the consumer market has become the road that designers are constantly exploring.Taking the Lingnan plant dyeing cultural and creative products produced by the author as an example,this paper explores the innovative way of Lingnan plant dyeing in the design of cultural and creative products through design practice.

关 键 词：岭南植物染 文创产品 创新 

分 类 号：F42[经济管理—产业经济]