经济新常态下中国城镇居民旅游消费行为常态化研究  

Research on the Normalization of Tourism Consumption Behavior of Chinese Urban Residents under the New Normal

作　　者：万田户 颜吉林 鲍瑜 WAN Tian-hu;YAN Ji-lin;BAO Yu(School of History,Geography and Tourism,Shangrao Normal University,Shangrao 334001,Jiangxi,China)

机构地区：[1]上饶师范学院历史地理与旅游学院,江西上饶334001

出　　处：《长江师范学院学报》2022年第3期18-27,共10页Journal of Yangtze Normal University

基　　金：江西省社会科学基金项目“乡村振兴战略视域下江西传统村落的衰退遏制及价值重塑研究”(20SH12);江西省高校人文社会科学研究项目“大数据技术赋能新时代江西文化和旅游深度融合发展研究”(GL20128);上饶师范学院校级课题“乡村振兴背景下返乡青年旅游生计策略与影响机理研究”(202012)。

摘　　要：旅游消费作为我国城镇居民消费的新热点和重要生活方式,已成为新常态下国民经济发展的新亮点及新增长点。通过对全国1337位城镇居民的调研,从旅游消费特征与消费偏好常态化双维度构建与解读城镇居民旅游消费行为常态化的四维框架,探究经济新常态下城镇居民的微观旅游消费行为。具体表现为旅游消费市场升级的常态化、旅游消费市场细分常态化、旅游消费时空选择常态化及旅游消费生活方式常态化。建议完善旅游公共服务体系、构建旅游新业态生态体系、提高旅游市场治理水平和创新居民旅游消费模式等。Tourism consumption,as the new hot spots and important lifestyles of urban residents in China,has become the new bright spots and growth points of national economic development under the new normal.In order to explore the microscopic tourism consumption behavior of urban residents under the new normal,this paper constructs and interprets the four-dimension⁃al framework of the normalization of urban residents’tourism consumption behavior from the two perspectives of tourism con⁃sumption characteristics and consumption preferences normalization through a survey of 1337 urban residents.The four kinds of normalization are embodied in the normalization of tourism consumption market upgrading,tourism consumption market segmen⁃tation,consumption temporal and spatial choice and tourism consumption lifestyle.Then,some suggestions are put forward,such as perfecting the tourism public service system,constructing the ecological system of new tourism formats,improving the governance level of tourism market and innovating residents’tourism consumption mode,etc.

关 键 词：经济新常态 旅游消费行为 旅游消费常态化 城镇居民 

分 类 号：F590[经济管理—旅游管理]