图书伴随文本在全民阅读推进中的作用机理  

The Functional Mechanism of Book Accompanying Texts in the Promotion of Nation-Wide Reading

作　　者：董子铭 DONG Zi-ming(School of Public Affairs and Administration,University of Electronic Science and Technology of China,Chengdu 611731,China)

机构地区：[1]电子科技大学公共管理学院,四川成都611731

出　　处：《编辑之友》2022年第5期23-30,共8页Editorial Friend

基　　金：四川省数字文化与传媒重点研究基地资助项目(211038)。

摘　　要：文章在符号学视野下考察文本对图书内容生产与传播产生的影响,尝试将各种不同伴随文本因素归纳为更加清晰的类型,将其间模糊的关联方式梳理为更加明确的作用机理,同时辩证思考当前图书伴随文本在提升全民阅读素养中的碎片与过执等问题,以实现优质内容持续输出。首先,生成性与解释性两种伴随文本,既提供了图书表意的路径,也为读者释义提供了广阔的文化背景和可能,越来越多地参与和影响着内容生产消费的全过程。其次,新媒介环境下图书伴随文本参与表意呈现出新的传播特征和作用方式,如型文本提供了多维阅读场景,元文本的全民参与推动了文化生产,后文本的繁荣促进了文化圈层交融,超文本的信息交互提供了可以随意切换的文化链接。最后,回归交互与对话的阅读本质,在碎片与深度的矛盾关系中,通过伴随文本实现阅读行为的丰富与拓展;同时警惕以营销为目的的伴随文本狂热,主张图书伴随文本融合智能媒体技术向内容服务转向,以提升读者的信息接触效率。From the perspective of semiotics,this paper investigates the impact of accompanying text on the production and dissemination of book content in the promotion of nation-wide reading,tries to categorize various accompanying texts factors into clearer types,and sorts out a clearer action mechanism from the fuzzy correlation between them.At the same time,we should dialectically think about the fragmentation and obsession of the current book accompanying texts in improving the reading literacy of the whole nation,so as to ensure the continuous output of high-quality content.First of all,the two accompanying texts,generative and interpretative,not only provide the path for presenting meaning,but also provide a broad cultural background and possibility for readers’interpretation.These texts are increasingly participating in and affecting the whole process of content production and consumption.Secondly,in the new media environment,books show new communication characteristics and modes of action with text participation.For example,text clusters provide multi-dimensional reading scenes;the universal participation of meta text promotes cultural production;the prosperity of post-text promotes the integration of cultural circles;and the information interaction of hypertext provides cultural links that can be switched at will.Finally,it returns to the reading essence of interaction and dialogue and tries to enrich and expand reading behavior through accompanying text in the contradictory relationship between fragment and depth.At the same time,we should guard against the accompanying text fanaticism for the purpose of marketing and advocate the transformation of book accompanying texts integration into intelligent media technology to serve content,so as to improve the information contact efficiency of readers.

关 键 词：伴随文本 全民阅读 图书出版 

分 类 号：G230[文化科学]