从“声音观”到“声景观”:电视城市形象广告声音创作路径研究  

From "Sound" to "Soundscape":Sound Creation Paths of City Image Commercials on TV

作　　者：张超 ZHANG Chao(School of Culture and Communication,Shandong University,Weihai 264209,China)

机构地区：[1]山东大学文化传播学院,山东威海264209

出　　处：《编辑之友》2022年第5期60-64,共5页Editorial Friend

基　　金：“山东大学(威海)青年学者未来计划”资助项目。

摘　　要：长期以来,电视城市形象广告创作遵循“视觉中心主义”的逻辑,在这种逻辑下,声音的主体地位被压制和遮蔽,制约了电视城市形象广告的创新。文章从声音景观的视角出发,重新发现“声音”之于电视城市形象广告文本和城市形象的意义以实现创新,电视城市形象广告的声音创作应利用声音的情感功能,建构在地居民的身份认同;利用声音的符号功能,塑造城市的“地方性”;利用声音的互文功能,勾连立体的叙事时空;利用声音的召唤功能,营造“在场”的具身体验。For a long time,the creation of city image commercials on TV follows the logic of "visual centralism".Under this logic,the dominant position of sound is suppressed and obscured,which also restricts the innovation of city image commercials on TV.From the perspective of soundscape,this paper rediscovers the significance of "sound" to text and city image in city image commercials on TV to realize innovation.It also believes that the sound creation of city image commercials on TV should use the emotional function of sound to construct the identity of local residents,harness the symbolic function of sound to shape the "localization" of the city,employ the intertextual function of sound to construct the three-dimensional narrative time and space,and take advantage of the calling function of sound to create the physical experience of "being present".

关 键 词：声音景观 电视城市形象广告 地方性 互文性 

分 类 号：G210[文化科学—新闻学]