留痕的表达:数字漫画的阅读痕迹生产  

The Expression of Traces:The Generation of Reading Traces in Digital Comics

作　　者：孔正毅[1] 程粮君 KONG Zheng-yi;CHENG Liang-jun(School of Journalism and Communication,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学新闻传播学院,安徽合肥230601

出　　处：《编辑之友》2022年第3期35-39,47,共6页Editorial Friend

摘　　要：在阅读史研究中,文本、物质形态和阅读构成的研究框架是分析各阶段阅读过程的基础,这三者间的关系既包括作者意图与读者理解间的内在张力,也包括书籍物质形态与文本意义间的联系。互联网媒介发展进程下的数字阅读,围绕读者、阅读文本和文本形态构建出特定的循环关系,而贯穿于循环关系中的节点则是受众留下的阅读痕迹。通过分析阅读痕迹可以更好地了解数字阅读生态的关系构建和数字阅读空间中的意义生产。文章从媒介可供性视角出发,选取快看漫画为数字漫画产品典型案例,分析其阅读痕迹的产生与变化,对数字阅读行为和阅读文化进行更详细的探析。In the study of reading history,the research framework of text,material form and reading constitutes the basis for analyzing the reading process at different stages.The relationship among the three includes the internal tension between the author’s intention and readers’understanding,as well as the relationship between the material form of books and the meaning of the text.In the development process of Internet media,digital reading builds a specific circular relationship concerning readers,reading texts and text forms,while the nodes running through the circular relationship are the reading traces left by the audience.The relationship construction of digital reading ecology and meaning production in digital reading space can be better understood by analyzing reading traces.From the perspective of media affordance,this paper selects Kuaikan comic as a typical case of digital comic products,analyzes the generation and change of its reading traces,and makes a more detailed analysis of digital reading behavior and reading culture.

关 键 词：阅读痕迹 可供性 快看漫画 

分 类 号：G230[文化科学]