启蒙与生意:长沙文化书社经营状况研究  

Enlightenment and Business:a Study on the Operation of Changsha Culture Bookstore

作　　者：刘啸虎 白钦哲 LIU Xiaohu;BAI Qinzhe(Biquan Academy,College of Philosophy,History and Culture,Xiangtan University,Xiangtan Hunan 411105,China)

机构地区：[1]湘潭大学碧泉书院·哲学与历史文化学院,湖南湘潭411105

出　　处：《长沙大学学报》2022年第3期17-22,共6页Journal of Changsha University

摘　　要：20世纪20年代,在五四新文化运动的影响下,许多“新青年”开始涉足书店领域,长沙文化书社即其中之一。这些“新青年”在创办经营长沙文化书社的过程中,意图往往不在于“生意”,而在于“启蒙”。围绕“启蒙”构建的经营模式与书社固有的“生意”性质,常常难以相容。此种冲突在书社的经营中无处不在:书社以传播马克思主义思想为目的,却要依赖热销书籍维持经营;虽分社遍布,却只能采取廉价促销手段。长此以往,书社经营日渐窘迫,投资人望而却步,最终长沙文化书社在激烈的民国书业竞争中难以立足。但长沙文化书社的自身定位始终是“启蒙”,“新青年”在面对理想与现实的冲突时所展现的先锋品格和克难精神具有重要的历史价值。Under the influence of the May 4th New Culture Movement,many“new youth”began to involve in the field of bookstores in the 1920s.Changsha Culture Bookstore is one of them.In the process of establishing and operating Changsha Culture Bookstore,the intention of“new youth”often lies not in“business”,but in“enlightenment”.The business model constructed around“enlightenment”is incompatible with the inherent“business”nature of the bookstore.This incompatibility is everywhere in the bookstore business.The bookstore aims at propagating Marxist thought,but has to rely on best-selling books to maintain its operation.Although its branches are all over,it can only take cheap promotion means.The business of the bookstore are increasingly difficult,which keeps the investors away.Therefore,it is difficult for Culture Bookstore to gain a long-term foothold in the fierce competition of the book industry in the Republic of China.However,the orientation of Changsha Culture Bookstore finally lies in“enlightenment”,and the“new youth”shows the pioneering character and spirit of overcoming difficulties in the face of the conflict between ideal and reality,which has important historical value.

关 键 词：长沙文化书社 新文化运动 马克思主义 

分 类 号：G239.23[文化科学] K261.2[历史地理—历史学]