文化距离在国际贸易中的作用——基于中国与“一带一路”沿线国家贸易的实证  

The Role of Cultural Distance in International Trade:Empirical Evidence from China's Trade with the“Belt and Road”Countries

作　　者：陈璐[1] 刘柏阳 张苏缘 CHEN Lu;LIU Baiyang;ZHANG Suyuan

机构地区：[1]南京大学长三角文化产业发展研究院

出　　处：《阅江学刊》2022年第3期130-138,175,共10页Yuejiang Academic Journal

基　　金：国家社会科学基金艺术学重大项目“5G时代文化产业新业态、新模式研究”(20ZD05);研究阐释党的十九届四中全会精神国家社会科学基金重点项目“健全现代文化产业体系和市场体系研究”(20AZD065)。

摘　　要：随着“一带一路”建设向纵深推进,中国的对外贸易往来、文化交流日趋频繁,文化因素已成为影响中国与相关国家之间经贸关系升级的重要变量。本文基于2006—2020年中国的贸易数据,运用扩展引力模型,实证检验了文化距离对中国与“一带一路”沿线国家贸易的影响。结果表明:文化距离抑制了中国与“一带一路”沿线国家之间的双边贸易;与“一带一路”沿线亚洲国家相比,“一带一路”沿线欧洲国家与中国之间的贸易对文化距离变化的敏感性更低。应该不断深化跨国文化交流,持续推进“一带一路”建设进程,逐步扩大内容文化出口,通过文化交流促进中国对外贸易。With the deepening of the“Belt and Road”construction,China's trade exchanges with other trading partner countries have been continuously upgraded,and cultural exchanges have continued to deepen.Cultural distance is playing an increasingly important role in bilateral trade exchanges.Based on the bilateral trade data between China and trading partners from 2006 to 2020,the paper uses the Poisson generalized estimating equation method to estimate the extended gravity model,and empirically tests the role of cultural distance in trade relations between China and countries along the“Belt and Road”.The results show that cultural distance inhibits bilateral trade between China and countries along the“Belt and Road”,possibly because greater cultural distance means higher uncertainty and transaction costs,hindering trade flows between China and its trading partners.Compared with Asian countries along the“Belt and Road”,the bilateral trade flows between European countries and China are less sensitive to changes in cultural distance.The Chinese cultural publicity channel has made consumers in European countries show greater interest in Chinese products,thereby reducing the trade-inhibiting effect of cultural distance on exports.The paper believes that the relevant cultural exchanges promoted by the“Belt and Road”will ultimately contribute to the smooth flow of international trade,deepen trade cooperation,and expand the export of content and culture.

关 键 词：文化距离 “一带一路”倡议 国际贸易 文化出口 扩展引力模型 

分 类 号：G04[文化科学] F752.7[经济管理—国际贸易]