文旅融合视角下地方戏剧创新发展战略研究——以泉州提线木偶戏为例  

Research on innovative development strategy of local drama from the perspective of culture and tourism integration——taking puppetry in Quanzhou as an example

作　　者：林剑 黄益军 蔡师音[1] 龚春英 LIN Jian;HUANG Yijun;CAI Shiyin;GONG Chunying(Tan Siu Lin School of Business and Information Technology,Quanzhou Normal University,Quanzhou Fujian 362000,China;Research Center for Regional Development of Overseas Chinese Township,Quanzhou Normal University,Quanzhou Fujian 362000,China)

机构地区：[1]泉州师范学院陈守仁商学院,福建泉州362000 [2]泉州师范学院侨乡区域发展研究中心,福建泉州362000

出　　处：《未来与发展》2022年第5期105-112,共8页Future and Development

基　　金：福建省科技厅创新战略研究计划项目“数字创意产业创新生态系统构建研究”(2021R0120);泉州师范学院引进人才科研项目“基于胜任力理论的数字创意人才培养战略研究”(H21016)。

摘　　要：在国家大力传承弘扬优秀传统文化背景下,地方戏剧发展面临受众减少、演员老化、营运困难等问题。文旅融合对丰富文化遗产活态传承的实现路径、提升旅游活动的文化价值等具有重要意义。选取泉州提线木偶戏为典型案例,基于态势分析工具(SWOT)和战略计划矩阵(QSPM),结合实地走访、重点访谈和文本分析,对文旅融合中的内外部优势、机遇和挑战等因素进行综合分析。研究发现,泉州提线木偶戏的文旅融合发展处于有利形势,具备抓住机遇、抵抗风险的能力。提出应当以进取战略为主,从发展定位、内容品质、融合形式和人才培养上实施文旅融合创新战略。Under the background of national efforts to inherit and promote the excellent traditional culture, the development of local drama is faced with problems such as the reduction of audience, aging actors and operation difficulties. The integration of culture and tourism is of great significance to enrich the realization path of intangible cultural heritage and enhance the cultural value of tourism activities. Based on the situation analysis tool(SWTO) and quantitative strategic planning matrix(QSPM), combined with field visits, key interviews and text analysis, this paper makes a comprehensive analysis of the internal and external advantages, opportunities and challenges in the integration of culture and tourism.The research finds that the cultural and tourism integration development of the puppet show in Quanzhou is in a favorable situation, with the ability to seize opportunities and resist risks. It is suggested that the integration of culture and tourism should be carried out from the aspects of development orientation, content and quality, form of integration and talent training.

关 键 词：文旅融合 非遗 提线木偶戏 发展战略 

分 类 号：J892.4[艺术—戏剧戏曲]