嵌入与连接:新媒介技术对现实世界的影响——党的十九大以来新媒体研究的十大观点  

Embedding and Connecting:The Impact of New Media Technologies on the Real World——An Analysis of the Ten Key Points about New Media Research since the 19th National Congress of the Communist Party of China

作　　者：李明德[1] 马骁 LI Ming-de;MA Xiao(School of Journalism and New Media,Xi'an Jiaotong University,Xi'an 710061,China;School of Marxism,Xi'an Jiaotong University,Xi'an 710061,China;Beijing Normal University At Zhuhai,Zhuhai 519085,China)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710061 [2]西安交通大学马克思主义学院,陕西西安710061 [3]北京师范大学珠海校区,广东珠海519085

出　　处：《编辑之友》2022年第4期63-71,共9页Editorial Friend

摘　　要：随着新型传播技术对人类生活的日益嵌入,学界开始了新媒体的研究转向。文章梳理了2017年至2021年国内学术期刊中与新媒体研究主题相关的文献,按照主题聚类,将遴选出的文献整合成十大要点予以解析。文章发现:人工智能技术推动传媒业发生重大变革,社会结构遭遇挑战;互联网颠覆大众传播线性模式,进一步实现工具理性和价值理性的共融;移动互联网创造了新的“现场”与“在场”,自由跨越时空变现;身体传播的重要性凸显,媒介传播成为编织关系网络的身体实践;区块链技术对新闻业具有特别价值,进一步解决了价值传输问题;短视频作为碎片化的冷媒介,带动视频文化和新闻生产的“转基因”;5G进一步推动传播变革,万物皆媒时代已经到来;社交媒体互联诱导浅层思考成为习惯,公共传播的理想模式亟待重建;媒介逻辑植入社会,社会媒介化成为未来社会发展的现象级趋势;数字鸿沟再度演变,代际鸿沟、智能鸿沟越发突出。研究还发现,国内学者对新媒体技术的思考,在肯定技术作为一种结构性力量重塑传媒业及社会关系的同时,道德伦理和价值规范之维的探讨及其对现实生活的影响从未缺席。With the increasing embedding of new communicating technologies into human life,academic circles have begun to turn to new media research.In order to grasp the current research status of new media,this paper has sorted through the literature related to new media research topics in domestic academic journals from 2017 to 2021.According to thematic clustering,the selected literature is integrated into ten main points for analysis.The findings of this paper are as follows:Artificial intelligence technology promotes major changes in the media industry and the social structure encounters challenges;The Internet subverts the linear model of mass communication and further realizes the integration of instrumental rationality and value rationality;Mobile Internet has created new"site"and"presence",which makes freely spanning time and space become reality;The importance of body communication is highlighted,and media has become a practice of weaving a network of relationships;Block-chain is of particular value to journalism,further solving the problem of value transmission;As a fragmented cold medium,short video drives the great change of video culture and news production;5G further promotes communication reform,and the era of everything is a medium is coming;The inter-connection of social media defeats deep thinking,and the ideal model of public communication needs to be rebuilt;Media logic is implanted in society,and social mediation has become a phenomenon-level trend;The digital divide has evolved again,and the intergenerational divide with smart divide have become more prominent.This article finds that domestic scholars’thought on new media,while affirming it as a structural force to reshape the media industry and social relations,also discussing the ethics,value norms and their impacts on real life.

关 键 词：新媒体 智能传播 身体传播 短视频 公共传播 数字鸿沟 

分 类 号：G206[文化科学—传播学]