演进、价值与展望--邵培仁媒介管理学研究成果综述  

Evolution,Value and Prospect--A Review of the Research Results of Shao Peiren’s Media Management

作　　者：袁胜 何源 YUAN Sheng;HE Yuan(School of Media and Art Design,Wenzhou Business College,Wenzhou 325035,China)

机构地区：[1]温州商学院传媒与设计艺术学院,浙江温州325035

出　　处：《浙江海洋大学学报（人文科学版）》2022年第2期59-64,共6页Journal of Zhejiang Ocean University(Humanities Sciences)

基　　金：国家社会科学基金项目“海外社交媒体上中国企业品牌传播机制研究”(编号:19BXW102)阶段性成果。

摘　　要：作为中国媒介管理学的奠基人之一,邵培仁在该领域的学术研究成果颇丰。他不仅吸收其他学科知识,在理论层面构建了我国媒介管理学的学理体系;同时也在实践层面为媒介产业的经营管理提出诸多建议和对策,进一步促进了我国传媒业的变革与发展。文章对邵培仁的媒介管理思想及研究成果进行了综述与评价,对其治学特点作了总结与凝练,以期为未来中国媒介管理学的学术研究提供启示。As one of the founders in the field of media management in China,Shao Peiren has contributed a lot of academic research results in this area.He has not only constructed the scientific system of China’s media management theoretically by assimilating other discipline knowledge but also made a lot of suggestions and countermeasures for the operating management of the media industry practically so as to further promote the reform and development of China’s media industry.This paper attempts not merely to make a general review and evaluation of Shao Peiren’s theory of media management and his academic research results,but also to make a summary and condensation of his academic viewpoints in order to provide the enlightenment for the academic research on media management in the future.

关 键 词：媒介管理学 邵培仁 研究综述 理论创新 

分 类 号：G206[文化科学—传播学]