围绕在线问诊的舆论焦点与网络情绪研究——基于微博舆情的分析  

Public Opinion Focus and Sentiment Analysis about Online Medical Consultation:A study Based on Weibo Public Opinion

作　　者：高芳芳[1] 林心婕 GAO Fang-fang;LIN Xin-jie

机构地区：[1]浙江大学传媒与国际文化学院,浙江杭州310000

出　　处：《未来传播》2022年第2期32-40,120,121,共11页Future Communication

基　　金：国家社会科学基金重点项目“新媒体环境下公共传播的伦理与规范研究”(19AXW007)。

摘　　要：根据微博热搜话题榜上有关在线问诊的热门话题下相关的3077条舆情数据,研究通过LDA主题模型和情感分析考察了围绕在线问诊的舆论焦点和网络情绪,从而了解微博舆论中针对在线问诊这一新型医疗方式的关注重点及网络情绪的类型倾向。研究发现,围绕在线问诊的微博舆论聚焦的主题包括在线问诊与信息监管、在线问诊与死亡戏谑、在线问诊的核心需求;针对在线问诊的网络情绪偏负面,体现出公众对在线问诊一定的不信任感;在围绕在线问诊的微博舆论中,实名认证的微博用户发言更偏中性谨慎,而非实名认证用户的发言则更情绪化。基于该分析结果,研究提出了针对在线问诊的网络舆情应对及情绪引导的相关建议。Employing data( N = 3077) from Sina Weibo,this study analyzes the focused subjects and emotional tendencies of Weibo users concerning online medical consultation through LDA topic modeling and sentiment analysis,so as to understand people’ s perception and emotional tendencies of online medical consultation.The study found that public opinion concerning online medical consultation mainly focused on subjects such as online consultation and supervision,online consultation and death banter,and the core needs of online consultation.Negative emotional expression was widespread on Sina Weibo,showing certain public distrust towards online medical consultation.Weibo users with real name verifications are more likely to be neutral and cautious in their posts,while those without real name verifications are more emotional in their expression.Suggestions were made based on the research findings.

关 键 词：网络舆情 LDA主题模型 情感分析 实名认证 在线问诊 

分 类 号：G206[文化科学—传播学]