基于SIPS模型的图书馆短视频阅读推广优化策略研究  

Research on the Optimization Strategy of Library Short Video Reading Promotion Based on SIPS Model

作　　者：傅军民[1] Fu Junmin

机构地区：[1]金华市图书馆,浙江金华321000

出　　处：《图书馆工作与研究》2022年第4期108-114,共7页Library Work and Study

摘　　要：文章以SIPS消费者行为模型为依据,提出图书馆短视频阅读推广优化策略,即深耕内容,增强用户的情感共鸣;强化品牌,加强用户的信任感确认;创新互动,推进用户自发式参与;整合传播,带动内容多路径共享和扩散。Based on SIPS consumer behavior model, this paper puts forward the optimization strategies of library short video reading promotion, that is, deepening the content to strengthen the emotional resonance of the audience;strengthening the brand to strengthen the audience’s trust confirmation;innovating the interaction to promote the user’s spontaneous participation;integrating the communication to drive the multi-path sharing and diffusion of the content.

关 键 词：SIPS模型 短视频 图书馆 阅读推广 

分 类 号：G252.1[文化科学—图书馆学]