中国红在产品色彩设计中的应用研究  

RESEARCH ON APPLICATION OF CHINESE RED IN PRODUCT COLOR DESIGN

作　　者：王志铖 吴琼 Wang Zhicheng;Wu Qiong

机构地区：[1]南京工业大学艺术设计学院,江苏南京211816

出　　处：《工业设计》2022年第5期53-55,共3页Industrial Design

摘　　要：研究中国红色彩元素在产品色彩设计中的合理、高效应用。文章通过对中国红的美学与文化流变解析,提取中国红的完整信息与符号语义。分析自古至今中国红在产品及其场景中的不同应用对中国红内涵的传达思路和影响。提出系统的中国红在产品色彩设计中的应用方法,通过关联中国传统元素构成接受者的色彩联想与场景构建下的产品设计,达到中国红在产品色彩设计中的合理应用及其语义的高效正确的传达。Study the rational and efficient application of Chinese red color elements in product color design.Through the analysis of the aesthetics and cultural evolution of Chinese red,the complete information and symbolic semantics of Chinese red are extracted.This paper analyzes the different applications of Chinese red in products and scenes since ancient times,and the communication ideas and influence on the connotation of Chinese red.This paper puts forward a systematic application method of Chinese red in product color design,and achieves the reasonable application of Chinese red in product color design and the efficient and correct transmission of its semantics by associating the color association of Chinese traditional elements and the product design under scene construction.

关 键 词：产品设计 中国红 色彩设计 应用 

分 类 号：TB472[一般工业技术—工业设计]