实体书店作为旅游吸引物的符号学解读  

Semiotics Interpretation of Physical Bookstores as Tourist Attractions

作　　者：彭丹[1] 王一竹 蒋海娟 PENG Dan;WANG Yizhu;JIANG Haijuan(Tourism College,Hunan Normal University,Changsha Hunan 410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《乐山师范学院学报》2022年第5期52-58,共7页Journal of Leshan Normal University

摘　　要：在后现代浪潮冲击着旅游领域的背景下,旅游吸引物的类型与特征发生了诸多改变。其中,实体书店作为城市的文化空间,逐渐成为新兴的城市旅游吸引物。针对这一现象,文章选取具有代表性的实体书店——南京先锋书店作为研究对象,从符号学的视角出发,探究其作为旅游吸引物的符号特性及其蕴含的后现代特征。Under the background of the post-modern wave impacting the tourism field, the types and characteristics of tourism attractions have undergone many changes. Among them, physical bookstores, as the cultural space of the city, have gradually become an urban emerging tourist attraction. In view of this phenomenon, this paper selects Nanjing Pioneer Bookstore, a representative physical bookstore, as the research object, and explores its symbolic features as a tourist attraction and its postmodern characteristics from the perspective of semiotics.

关 键 词：实体书店 后现代旅游 旅游吸引物 旅游符号学 

分 类 号：J905[艺术—电影电视艺术]