考虑残值变化和消费者低碳偏好的生产定价与销售激励机制  

Joint Ordering and Pricing Policy and Salesforce Incentive under Inventory-dependent Salvage Value and Consumer’s Low-carbon Preference

作　　者：陈克贵 王新宇[1] 黄敏[2] 任亮[3] CHEN Ke-gui;WANG Xin-yu;HUANG Min;REN Liang(School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China;College of Information Science and Engineering, Northeastern University, Shenyang 110819, China;School of Management, Wuhan University of Science and Technology, Wuhan 430081, China)

机构地区：[1]中国矿业大学经济管理学院,江苏徐州221116 [2]东北大学信息科学与工程学院,辽宁沈阳110819 [3]武汉科技大学管理学院,湖北武汉430081

出　　处：《运筹与管理》2022年第5期162-168,共7页Operations Research and Management Science

基　　金：中央高校基本科研业务费社会科学基金资助项目(2022SK01)。

摘　　要：在消费者低碳偏好和产品残值变化下,研究制造商的碳减排、生产及定价联合决策、以及对销售商的销售激励契约设计问题。不同于以往的研究假设残值不变,本文考虑残值依赖于清仓期库存以及碳减排问题。提出委托代理模型,求解模型并从理论上分析残值的变化和碳减排成本对双方决策和收益的影响。研究表明,残值变化率的增加只导致制造商的收益和生产量下降,不影响制造商的碳减排、定价、销售契约及零售商的决策和收益,但碳减排成本将导致制造商的收益和双方决策变量的下降。最后通过算例分析验证了结论,对供应链的运营实践有指导意义。In this paper,we investigate the joint decision on production and pricing,the carbon emission reduction and the compensation strategy of a supply chain,where the manufacturer relies on the sales agent to sell the products.Most related literature assumes that the salvage value is a constant,but we consider the joint effect of carbon emission reduction,and the salvage value depends on leftover inventory at the end of a selling season.We develop the principal-agent model and further solve the model,and then analyze the impact of the variation rate of salvage value and the cost of carbon emission reduction in the decisions of both sides.It is found that,as the variation rate of salvage value increases,only the optimal production strategy and the manufacturer’s profit depend on the variation rate of salvage value and decrease,the manufacturer’s carbon emission reduction,pricing,sales contracts and retailer’s decisions are not affected.However,the cost of carbon emission reduction will lead to the decline of manufacturers’profits and decision variables of both sides.Finally a numerical example is provided to demonstrate the validity of the proposed model and results.It has important guiding significance for the operation practice of supply chain.

关 键 词：销售激励 最优定价订货 残值变化 低碳偏好 

分 类 号：F203[经济管理—国民经济] F224.32