一带一路背景下企业地域影响力发展的规划研究  

Regional Influence Expansion Planning with the Background of the Belt and Road Initiative

作　　者：邓飞 陆一平[1] 宋京鸿 DENG Fei;LU Yi-ping;SONG Jing-hong(School of Mechanical, Electronic and Control Engineering, Beijing Jiaotong University, Beijing100044, China)

机构地区：[1]北京交通大学机械与电子控制工程学院,北京100044

出　　处：《运筹与管理》2022年第5期221-225,共5页Operations Research and Management Science

摘　　要：面对一个分布在新地理区域的新市场,合理规划区域服务影响力的发展战略对企业至关重要。本文假设企业的服务影响力在地理区域上的发展可以用其地理上分布的立足点来表示。单个立足点覆盖有限范围内的地理区域,并且在一个特定时刻用所有立足点所覆盖地理区域的总和来表示企业该时刻的发展状态。由于资源限制,企业对经济发展迅速的区域的覆盖必须在一定时间内逐步完成。因此,在发展时期内如何确定立足点的位置并使其位于知名城市中,是企业管理者亟待解决的问题。针对这个问题,本文首先基于时间序列预测方法建立了区域经济指标评估模型;然后使用集合覆盖理论提出了以成本和满意度为目标的选址优化模型并使用分支定界算法求解该模型;最后,使用从“一带一路”地区收集的数据对模型进行了检验。结果表明,该方法对有相关问题的企业具有较大的参考价值。Wisely planning the development of regional service-influence is crucial to an ambitious enterprise that faces a new market distributedin a newgeographic area.We assume that the service-influence of an enterprise can be represented by its geographically distributed footholds.A single foothold covers a limited geographic region.And at a specific time,the state of the development of the service-influence of an enterprise is the summation of all the regions covered by the enterprise’s current footholds.We assume further that the enterprise is planning to cover a specific of area,which should be economically strong enough to compose a market,in a given period,but the enterprise is with limited resources and has to achieve its goal gradually.So,it is important for enterprise to make footholds in many well-known cities by effective and efficient location optimization in thedesired developing time span.To deal with this problem,an economic index evaluation modelbased on a time series forecasting methodis firstly proposed for city and region.Then an optimization modelwith cost and satisfaction as its goals is establishedby mainly using a coverage model,and the branch and bound method is used to solve the problem.Finally,weuse related data from the belt and road area to test the model,and the results show that the method has reference value for enterprises with related questions.

关 键 词：整数规划 覆盖问题 分支定界 一带一路 

分 类 号：F224[经济管理—国民经济]