数字经济时代体育短视频高质量发展: 现状、困境与策略  

High-quality development of sports short videos in the digital economy:Current situation,dilemmas and strategies

作　　者：宋琦[1] 王英伍 SONG Qi;WANG Yingwu(Sport Institute,Chongqing Technology and Business University,Chongqing 400067,China)

机构地区：[1]重庆工商大学体育学院,重庆400067

出　　处：《重庆理工大学学报（社会科学）》2022年第5期123-128,共6页Journal of Chongqing University of Technology（Social Science）

基　　金：国家社会科学基金项目“基于需求侧改革的成渝地区双城经济圈文体旅深度融合研究”(21BTY085)。

摘　　要：随着数字经济时代的来临,人们生活时间、生活场景的分配与重构正在受到深深的影响,体育短视频借此获得了更加宽阔的发展平台。分析数字经济时代下体育短视频的发展情况,指出体育短视频的发展面临的问题和困境:内容上创意话题较少,质量参差不齐;制作上视频效果较差,缺乏技术普及;传播上可持续性较弱,传播渠道不足。基于价值体系、场景空间、主体模块、功能属性和制作水平5个维度提出数字经济时代下体育短视频高质量发展的实践路径和主要策略。The advent of the digital economy era has given sports short videos a broader platform,increasingly influencing people’s allocation and reconstruction of life time and life scenes.This paper analyzes the development of sports short videos in the era of digital economy,pointing out that the development of sports short videos faces some problems and dilemmas of less creative topics and uneven quality in content,poor video effect and lack of technology popularization in production,weak sustainability and insufficient communication channels.Finally,the practical path and main strategies for the high-quality development of sports short videos in the era of digital economy are proposed based on five dimensions:value system,scene space,main module,functional attributes and production level.

关 键 词：数字经济时代 体育短视频 传播效果 

分 类 号：G80-05[文化科学—运动人体科学] G206[文化科学—体育学]