乡村旅游国内网络关注度的时空分布研究  

Research on the Temporal and Spatial Distribution of the Attention to Rural Tourism on Domestic Network

作　　者：万田户 张志荣[1] 李树亮 梁荣琼 WAN Tianhu;ZHANG Zhirong;LI Shuliang;LIANG Rongqiong(Faculty of History Geography and Tourism,Shangrao Normal University,Shangrao Jiangxi 334001,China)

机构地区：[1]上饶师范学院历史地理与旅游学院,江西上饶334001

出　　处：《西南大学学报（自然科学版）》2022年第6期138-149,共12页Journal of Southwest University(Natural Science Edition)

基　　金：江西省教育厅人文社会科学项目(JC18118);江西省社会科学基金项目(20SH12);江西省教育厅人文社会科学项目(GL20128,JC21207).

摘　　要：通过高峰指数、年际变动指数、季节性结构分量模型分析乡村旅游网络关注度的时间分布特征,并以地理集中指数分析其空间特征.结果表明:1)年际变动上,我国乡村旅游网络关注度呈现阶段性增长,总体发展差异大;2014年的年际变动指数最小,关注度最稳定.年内分布上,我国乡村旅游网络关注度总体呈现双峰型、三峰型和多峰型特征,旺季时间长、平季与淡季时间短.2)空间分布上,我国乡村旅游网络关注度呈分散均衡式发展,但四川、浙江、广东、山东、北京等地乡村旅游网络关注度较高;华东地区乡村旅游网络关注度空间分布最为集中,其次为西南、华中、华北、华南地区,西北、东北地区空间分布则较均衡.The spatial and temporal distribution characteristics of online attention to rural tourism were analyzed by peak index, inter annual variation index, seasonal structure component model and geographical concentration index. The results showed that: 1) In terms of interannual change, the degree of online attention to rural tourism in China showed a phased growth. There was a large difference in overall development. The smallest interannual variation index appeared in 2014, and the attention degree was the most stable. In terms of annual distribution, China’s network attention to rural tourism showed the characteristics of double peak type, three peak type and multi peak type, with long time of peak season, and short time of normal season and off-season. 2) In terms of spatial distribution, the online attention to rural tourism in China was decentralized and balanced, but the degree of attention was higher in Sichuan, Zhejiang, Guangdong, Shandong, and Beijing. The spatial distribution of network attention to rural tourism in East China was the most concentrated, followed by Southwest, Central, North and South China. The Northwest and Northeast China are more balanced.

关 键 词：乡村旅游 网络关注度 百度指数 时空分布 季节性 

分 类 号：F590[经济管理—旅游管理]