Research on the Development Status of Community Group Buying in Sinking Market  

作　　者：Yiwen Ma 

机构地区：[1]School of Management,Guizhou University,Guiyang,Guizhou 550025

出　　处：《管理科学与研究（中英文版）》2022年第3期70-77,共8页Management Science and Research

摘　　要：Community group buying is a brand-new retail model,and this retail model is not limited to the first-and second-tier cities in China,and has gradually penetrated into the sinking market.The sinking consumer market is changing with each passing day,and community group buying will surely usher in more help in the promotion and application of sinking market areas.The network platform of community group buying also gives full play to the resource advantages of"internet plus",expands the sales of fresh agricultural products,and constantly improves logistics problems to meet the consumer demand of sinking market.This paper introduces the development status of community group buying in China's sinking market,analyzes the existing problems and puts forward corresponding suggestions,and then looks forward to the future development of the industry.Finally,the future development of community group buying platform in the sinking market is prospected.

关 键 词：Sinking Market Community Group Buying Logistics Supply Chain 

分 类 号：F42[经济管理—产业经济]