基于线上直播“云吸宠”产业的网络舆情现状和潜在用户的实证研究  

An Empirical Study on the Current Situation of Network Public Opinion and Potential Users Based on Online Live Broadcasting“Cloud Pet”Industry

作　　者：潘柏安 余佳芯 黄宇虹 Boan Pan;Jiaxin Yu;Yuhong Huang(School of Management,Nanjing University of Posts and Telecommunications;School of Electronic Optics and Engineering,School of Flexible Electronic Future Technology,Nanjing University of Posts andTelecommunications;School of Internet of Things,Nanjing University of Posts and Telecommunications)

机构地区：[1]南京邮电大学管理学院,江苏南京 [2]南京邮电大学电子与光学工程学院、柔性电子未来技术学院,江苏南京 [3]南京邮电大学物联网学院,江苏南京

出　　处：《管理科学与研究（中英文版）》2022年第3期78-86,共9页Management Science and Research

基　　金：国家级大学生创新训练项目(202110293038)。

摘　　要：随着以电子商务为代表的互联网经济如火如荼地发展,线上直播产业随之发展。除了传统的直播带货,目前更有与宠物经济相融合新型直播“云吸宠”产业。对于这一新兴业态,目前必然存在巨大的潜在市场尚未开发。为此本文首先利用Python对于直播“云吸宠”产业网络舆情现状进行词云分析,然后利用问卷调查法将所得数据运用SPSS软件对于潜在用户进行多重响应交叉分析。并根据所得结果给出结论和建议。With the rapid development of Internet economy represented by e-commerce,online broadcast industry has developed.In addition to the traditional live delivery,there is a new live“cloud pet”industry that integrates with the pet economy.For this emerging industry,there must be a huge potential market has not yet been developed.To this end,this paper first uses Python to conduct word cloud analysis on the current situation of the online public opinion of the live“cloud pet”industry,and then uses the questionnaire survey method to conduct multiple response cross analysis on potential users by SPSS software.Based on the results,conclusions and suggestions are given.

关 键 词：线上直播 流浪宠物救助 网络舆情分析 潜在用户分析 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]