浅析服装类橱窗展示的意境营造  

Brief Analysis of the Artistic Creation of Clothing Window Display

作　　者：毕月 BI Yue(Nanjing University of the Arts,Nanjing 210000,China)

机构地区：[1]南京艺术学院,江苏南京210000

出　　处：《西部皮革》2022年第11期56-58,共3页West Leather

摘　　要：橱窗设计中服装类是最具表现力的一个方向,橱窗展示的根本目的是吸引消费者的注意,在橱窗展示设计中不仅需要在表现手法上进行改善,还需要综合考虑到消费者的心理活动、服装的品牌风格调性,因此,注重服装橱窗的意境营造就格外重要。基于此,对国内外服装类橱窗的展示现状进行分析研究,总结现有的一系列服装类橱窗展示空间意境营造的表现手法和特征,并对其进行层级划分和归类。进一步归纳出服装类橱窗展示中意境营造的基本要素,体现其优势所在。尝试在艺术的继承与创新等方面对我国未来服装类橱窗展示的意境营造提出设想。呼吁更高效、更直接、更有益的服装类橱窗展示的意境营造。Window design in the clothing is the most expressive direction,the fundamental purpose of the window display is to attract the attention of consumers,so the window display design not only need to improve the performance of the technique,but also needs to comprehensively consider the consumer's psychological activities,the brand style of the clothing tone,therefore,pay attention to the clothing window mood to create a particularly important.Based on this,this paper analyzed and studied the display status of clothing windows at home and abroad,summarized the existing performance methods and characteristics of the artistic creation of a series of clothing window display spaces,and divided and classified them hierarchically.Further summarized the basic elements of artistic conception in the clothing window display,and reflected its advantages.Tried to put forward ideas for the artistic conception of China's future clothing window display in terms of artistic inheritance and innovation.It calls for a more efficient,more direct and more beneficial clothing window display of artistic conception.

关 键 词：服装橱窗 展示空间 意境营造 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程]