网络集群行为视角下游客情绪脉搏时空特征研究  

Spacial-temporal Characteristics of Tourists’Emotional Pulse from the Perspective of Network Cluster Behavior

作　　者：王耀斌[1] 陈海龙 刘逸[2] 宋颖 张丽霞 张生举 WANG Yaobin;CHEN Hailong;LIU Yi;SONG Ying;ZHANG Lixia;ZHANG Shengju(School of Tourism, Northwest Normal University, Lanzhou 730070, China;School of Tourism, Sun Yat-Sen University, Guangzhou 510275, China;Gansu Finance and Trade Professional College, Lanzhou 730070, China)

机构地区：[1]西北师范大学旅游学院,兰州730070 [2]中山大学旅游学院,广州510275 [3]甘肃财贸职业学院,兰州730070

出　　处：《地域研究与开发》2022年第3期95-100,共6页Areal Research and Development

基　　金：国家自然科学基金项目(41661107);甘肃省哲学社会科学项目(YB038)。

摘　　要：基于社交媒体所呈现的游客情感画像是诸多学科研究的热点。构建捕捉游客6类情感的分析模型,以2010—2018年游客对全国249家5A级景区的评论数据为信息源,从时空维度揭示游客情绪脉搏的基本特征。结果表明:游客整体情绪脉搏在时间维度上显著分为3个阶段,分别是2010—2012年、2013—2015年和2016—2018年,其中喜悦、惊奇、厌恶、愤怒、悲伤5类情绪变化显著,仅有恐惧情绪变化不明显。在空间维度上,游客情绪脉搏呈显著的空间差异,喜悦是强度最高且差异最大的情绪类型,而且与经济发展水平不一致;其次是惊奇和愤怒情绪,同样与经济空间结构不一致,而且这两类情绪的空间结构有一定的相似性;其他情绪没有显著的空间差异。在资源种类上,自然类景区和人文类景区游客的情绪起伏差异不大,但与主题公园的差异较为明显。This paper innovatively constructed an analysis model to capture six kinds of tourists’emotions.Taking comments of 2495A-level scenic spots from 2010 to 2018 as an example to reveal the basic characteristics of tourists’emotional pulse from the spacial-temporal dimension,the paper find that the overall tourists’emotional pulse can be significantly divided into three stages in time dimension,namely,2010—2012,2013—2015 and 2016—2018.In these three stages,the change of joy,surprise,disgust,anger and sadness were significant,but the change of fear was not obvious.In terms of spatial dimension,the tourists’emotional pulse shows significant spatial difference.Joy is the emotion type with the highest intensity and the biggest difference,and it is inconsistent with the level of economic development,surprise and anger are also inconsistent with the spatial structure of the economy,and the spatial structure of the two have some similarities.There is no significant spatial differences in other emotions.In terms of content,there is little difference in mood fluctuation between cultural and natural scenic spots,but obvious difference between them and theme parks.This study changes the limitation of traditional emotional research focusing merely on positive and negative aspects,and openes up a new research direction for tourism geography,resource development and destination marketing,which has positive exploration significance.

关 键 词：网络集群行为 游客情绪脉搏 时空特征 5A级景区 

分 类 号：F127[经济管理—世界经济]