社会网络在农业创新扩散中的影响分析——以河南省三门峡市为例  

Effect of Farmers’Social Networks in Agricultural Innovation Diffusion:A Case of Farmers in Sanmenxia City of Henan Province

作　　者：乔宇锋[1] QIAO Yufeng(Henan Academy of Social Sciences, Zhengzhou 450002, China)

机构地区：[1]河南省社会科学院,郑州450002

出　　处：《地域研究与开发》2022年第3期140-144,150,共6页Areal Research and Development

基　　金：国家社会科学基金项目(19CJL044)。

摘　　要：为了分析农户社会网络对农业创新扩散的影响,利用河南省三门峡市146户农户的调查数据,借助随机效应空间自回归分析,对农户受教育时间、使用互联网、新技术来源等变量与亲戚朋友网、同侪意见网和推广意见网进行空间自相关检验。基于社会网络与扩散时间的交互,分别对农户变量与社会网络类型和社会网络特征进行回归分析。结果表明:同侪意见网对创新扩散的推动能力大于主要由涉农部门构成的推广意见网;同侪意见网在创新扩散中的作用超越了社会网络的一般范畴,具有“类工具”的性质和作用;由于缺少度中心性较高的农户,使得创新难以在农户社会网络内部形成自发扩散。In order to analyze the effects of farmers’social network in agricultural innovation diffusion,the survey data of 146 farmers are collected in Sanmenxia City of Henan Province.Based on random effects spatial regression analysis,the spatial autocorrelation test is carried on between the farmers’variables of education time,using the internet or not,the source of new technologies and the relatives and friends network,peer opinions network and promote network.Based on the interaction between network and time,the regression analysis of peasant household variables and social network types and social network characteristics is conducted.The results show that the ability of farmers’peer opinion network to promote the diffusion of agricultural innovation in the actual process is better than that of the extension opinion network which is mainly composed by agricultural departments of local government.The role of peer opinion network in innovation diffusion and new knowledge acquisition goes beyond the general category of social network and has the nature and function of“tools-like”.Due to the lack of farmers with a high degree of centrality,innovation is difficult to form spontaneous diffusion within the social network of farmers.

关 键 词：农业创新扩散 农户社会网络 网络结构特征 空间自回归分析 三门峡市 

分 类 号：F323.3[经济管理—产业经济]