民族传统体育产业化的困境与路径——以贵州黔东南为例  

The Predicament and Path of Industrialization of National Traditional Sports——Taking Qiandongnan of Guizhou Province as an Example

作　　者：马宋成 李佳怡 MA Songcheng;LI Jiayi(Physical Education College of South Central Minzu University,Wuhan,Hubei Province,430000 China)

机构地区：[1]中南民族大学体育学院,湖北武汉430000

出　　处：《当代体育科技》2022年第15期114-118,共5页Contemporary Sports Technology

基　　金：中南民族大学大学生创新训练计划国家级项目(GCX2128)。

摘　　要：黔东南地处贵州西南部,孕育出了深厚的民族传统体育文化,但在“现代化”浪潮的冲击下,面临着被“涵化”的严重威胁。基于此,笔者运用文献资料法、实地调查法等方法,剖析乡村振兴战略与黔东南民族传统体育的契合点,对黔东南民族传统体育资源进行项群分类,将黔东南民族传统体育简单分为竞技类、表演类、健身类。发现其民族传统体育在产业体系、统筹规划等方面存在的现实困境,求解出其“振兴”的可行性路径,提出以“产业振兴”为主要抓手,依托“民族传统体育+产业振兴”模式,走民族传统体育产业化发展道路,助力民族地区新农村建设和民族传统体育的涅槃重生。Qiandongnan,located in the southwest of Guizhou Province,is pregnant with the profound national traditional sports culture.However,under the impact of the wave of modernization,it is facing the serious threat of being acculturated.Based on this,the author uses multiple methods,such as literature review,field survey and so on,to analyze the conjunction point between"Rural Revitalization"strategy and the traditional ethnic sports in the southeast of Guizhou,and to classify the traditional ethnic sports resources in the southeast of Guizhou,the traditional ethnic sports in southeast Guizhou are simply divided into athletics,performance and body-building.This paper finds out that there are some practical difficulties in the industrial system and overall planning of the National Traditional Sports,finds out the feasible path of the"Revitalization"of the national traditional sports,and puts forward that the"Revitalization of the industry"should be the main grasp,relying on the mode of national traditional sports+"Industry Revitalization",take the industrialization development path of national traditional sports,and help the new rural construction in ethnic areas and the nirvana rebirth of national traditional sports.

关 键 词：贵州黔东南 民族传统体育 体育产业 困境与出路 

分 类 号：G807.4[文化科学—体育训练]