武侠电影向体育电影转化的构想研究——基于大众媒体对中华体育文化的价值传播  

A Study on the Idea of Transforming Martial Arts Movies into Sports Movies——Value Communication of Chinese Sports culture Based on Mass Media

作　　者：黄磊[1] 陈剑[2] HUANG Lei;CHEN Jian(School of Wushu,Wuhan Sports University;Sports Affiliated School,Wuhan Sports University,Wuhan,Hubei Province,430079 China)

机构地区：[1]武汉体育学院武术学院,湖北武汉430079 [2]武汉体育学院体育运动附属学校,湖北武汉430079

出　　处：《当代体育科技》2022年第15期139-142,共4页Contemporary Sports Technology

摘　　要：“武侠电影”向“体育电影”转化的构想,是为进一步固守以大众传媒手段弘扬中华体育文化的价值观、养生观、健康观等;武侠电影与体育电影的现实发展困境是二者进行转化的必要性所在;借以最能体现时代特性的体育电影遮蔽武侠电影所面临的价值观转型问题是时代所需的,并认为二者的转化具有以大众传媒的优势发挥为保障、类型电影理论为技术支持的可行性;二者间通过优势资源交互、多方创作团队的合作交流、面向广大受众群体分级制作的实践方案进行互补短板,势必能“擦出火花”,实现利益最大化,进而为弘扬民族体育文化提供路径参考。The idea of transforming"martial arts movies"into"sports movies"is is to further adhere to the"position"of carrying forward Chinese sports culture values,health outlook and health outlook by means of mass media;The realistic development dilemma of martial arts movie and sports movie is the necessity of their transformation;It is necessary for the times to cover the transformation of values faced by martial arts movies with sports movies that can best reflect the characteristics of the times.It is considered that the transformation of the two has the feasibility of giving full play to the advantages of mass media and type movie theory as technical support;The two complement each other through the interaction of advantageous resources,the cooperation and exchange of multi creative teams and the practical scheme of hierarchical production for the majority of audience groups,which is bound to"spark"and maximize the interests,so as to provide a path reference for carrying forward the national sports culture.

关 键 词：大众传媒 武侠电影 体育电影 中华体育文化 

分 类 号：G80-05[文化科学—运动人体科学]